-
Political advertising still packs a punch and makes a difference
Read more: Political advertising still packs a punch and makes a differenceThe impact advertising has on consumer behavior, even in this age of track-ability, is still difficult to define. The old saying, “Half of my advertising doesn’t work. I just don’t which half,” remains in play for anyone with an advertising budget. But we can all agree that not advertising is not the answer.
-
Aggressive marketing by the newspaper industry in the era of fake news
Read more: Aggressive marketing by the newspaper industry in the era of fake newsTonight’s Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers. One of the companies buying airtime during the Oscar broadcast might surprise you. It’s the New York Times.
-
Facebook is trying to be newspaper’s friend while going after recruitment advertising revenue
Read more: Facebook is trying to be newspaper’s friend while going after recruitment advertising revenueFacebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As Facebook tries to tackle fake news, their leader talks about the importance of the local news industry. Yet that same week, Facebook announced that they were beginning to focus on…
-
Many options available for sales training for little or no budgets
•
Read more: Many options available for sales training for little or no budgetsI was sitting in a restaurant, getting caught up on email and social media waiting for a former colleague to join me for dinner. As I did my thing, I couldn’t help but overhear a conversation from the table next to me. It was an older gentleman in a conversation with a teenage boy. I…
-
Using social media to help build relationships and sales
Read more: Using social media to help build relationships and sales“Before anything else and above anything else, we are relational creatures.” For many years, that was a banner that hung at a church I attended. Today even in this digital era with social media driving many aspects of our lives, that phrase still holds true.
-
New Nielsen study shows once again that print is not dead; evolving
•
Read more: New Nielsen study shows once again that print is not dead; evolvingA lot to digest here but well worth the time, I believe. And something that people associated with the newspaper business, or media buyers who have forgotten newspapers, should pay attention to!
-
Tis the season for targeted marketing messages using your digital footprint
Read more: Tis the season for targeted marketing messages using your digital footprintIf you share a computer with someone you’re trying to buy a surprise gift for this holiday season, you might want to clear out your browser activity. The future of advertising is about strategic use of data, and that was on display this morning for me. As I checked up on Facebook, my wife’s Christmas…
-
Becoming allergic to mediocrity: Lesson learned from listening to sports radio
•
Read more: Becoming allergic to mediocrity: Lesson learned from listening to sports radio“He’s allergic to mediocrity.” When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama’s football coach, that is what Ryan Clark said.
-
Don’t plan a sequel for your 2017 marketing plan; innovate!
Read more: Don’t plan a sequel for your 2017 marketing plan; innovate!Steve Jobs, Mark Zuckerberg and Jeff Bezos are all inspiring business leaders. They are icons of the business world that have shaped, reshaped and adapted to the digital era in which we live. And yet it has been a couple of quotes from a different person from a different era that has been on my…
-
Feed your business mind with knowledge to find business success
Read more: Feed your business mind with knowledge to find business successThis time of the year in most cities and towns is when your local United Way kicks off their campaign to raise money for local charities. The United Way helps support great organizations that do all kinds of wonderful things to make a community all it can be. From helping the local homeless shelter to…
