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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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The need for a free and independent news source is greater than ever
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Read more: The need for a free and independent news source is greater than everTwo days ago marked Friday the 13th. This is a fact that I didn’t need to have checked. My wife, quoting a Facebook post a few days before Friday informed me it was Friday the 13th and a full moon. And I believed her! I should have checked the facts. In fact, the next full…
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Using comedy to create great advertising messages
Read more: Using comedy to create great advertising messagesFor whatever reason, I never watched a Seinfeld episode while the classic NBC comedy was new. I’m sure I’ve seen every episode now, thanks to syndication and specifically cable network TBS. Comedy in advertising is always risky, especially on a local level. National commercials have as big a production as a network sitcom, including comedy…
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Find the right sales team and the revenue will follow
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Read more: Find the right sales team and the revenue will followMost advertising directors will tell you that their primary job focus is hitting revenue targets. It’s hard to deny that is a very important element, but I might make a case that it is not the top priority. Certainly, I’m not diminishing the importance of exceeding goals. The stress I have in my work life…
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ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problem
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Read more: ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problemNewspapers continue to have an image problem. Many of the bad rumors being spread around are false, or as the old saying goes “The rumors of my death are greatly over exaggerated.” But as another old saying goes “Where there’s smoke, there’s fire.” I think the radio in my car was fully engulfed in flames…
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Creating a culture of learning and fun is key to long term sales success
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Read more: Creating a culture of learning and fun is key to long term sales successAs hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend to be based upon actions on the diamond. Every spring I head to Florida to catch some sun, a few beers and as many spring training baseball games I…
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Media companies next move might be as a service provider / consultant
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Read more: Media companies next move might be as a service provider / consultantI must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
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Not all audits are painful. Auditing what rates you charge for advertising can be very revealing
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Read more: Not all audits are painful. Auditing what rates you charge for advertising can be very revealingTax season is upon us, with the April 15th deadline quickly approaching. One of the tasks at my household over the past few days has been gathering the necessary documentation so that we can visit our tax preparer in the coming days.
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A better understanding of your sales team means better sales performance for your company
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Read more: A better understanding of your sales team means better sales performance for your companyThere is a tradition in my house every February that dates back a few decades that signifies that spring is coming. It’s not Groundhog’s Day, but rather the Westminster Kennel Club championships from Madison Square Gardens in New York.
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Confessions of a Salvation Army bell ringer
Read more: Confessions of a Salvation Army bell ringerYesterday I was awarded the privilege of ringing a Salvation Army bell for two hour. It was probably two of the best hours I’ve spent in some time, giving me a chance to help out a great cause, meet dozens of people and had a chance to reflect on the season and humanity. It was…
