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Newspaper advertising triples the effectiveness of a marketing campaign
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Read more: Newspaper advertising triples the effectiveness of a marketing campaignI’ve ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I’ve heard in some time.
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Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
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Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
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Confidence in newspapers continues to sink, but opportunities are still plentiful
Read more: Confidence in newspapers continues to sink, but opportunities are still plentifulIn the post-Watergate era of the mid 1970’s, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of confidence in newspapers. That survey would have been right around the time the movie “All The President’s Men” with Dustin Hoffman and Robert Redford was entertaining us in…
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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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The need for a free and independent news source is greater than ever
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Read more: The need for a free and independent news source is greater than everTwo days ago marked Friday the 13th. This is a fact that I didn’t need to have checked. My wife, quoting a Facebook post a few days before Friday informed me it was Friday the 13th and a full moon. And I believed her! I should have checked the facts. In fact, the next full…
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Using comedy to create great advertising messages
Read more: Using comedy to create great advertising messagesFor whatever reason, I never watched a Seinfeld episode while the classic NBC comedy was new. I’m sure I’ve seen every episode now, thanks to syndication and specifically cable network TBS. Comedy in advertising is always risky, especially on a local level. National commercials have as big a production as a network sitcom, including comedy…
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Find the right sales team and the revenue will follow
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Read more: Find the right sales team and the revenue will followMost advertising directors will tell you that their primary job focus is hitting revenue targets. It’s hard to deny that is a very important element, but I might make a case that it is not the top priority. Certainly, I’m not diminishing the importance of exceeding goals. The stress I have in my work life…
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ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problem
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Read more: ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problemNewspapers continue to have an image problem. Many of the bad rumors being spread around are false, or as the old saying goes “The rumors of my death are greatly over exaggerated.” But as another old saying goes “Where there’s smoke, there’s fire.” I think the radio in my car was fully engulfed in flames…
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Creating a culture of learning and fun is key to long term sales success
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Read more: Creating a culture of learning and fun is key to long term sales successAs hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend to be based upon actions on the diamond. Every spring I head to Florida to catch some sun, a few beers and as many spring training baseball games I…
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Media companies next move might be as a service provider / consultant
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Read more: Media companies next move might be as a service provider / consultantI must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
