-
Tis the season for targeted marketing messages using your digital footprint
Read more: Tis the season for targeted marketing messages using your digital footprintIf you share a computer with someone you’re trying to buy a surprise gift for this holiday season, you might want to clear out your browser activity. The future of advertising is about strategic use of data, and that was on display this morning for me. As I checked up on Facebook, my wife’s Christmas…
-
Becoming allergic to mediocrity: Lesson learned from listening to sports radio
•
Read more: Becoming allergic to mediocrity: Lesson learned from listening to sports radio“He’s allergic to mediocrity.” When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama’s football coach, that is what Ryan Clark said.
-
Don’t plan a sequel for your 2017 marketing plan; innovate!
Read more: Don’t plan a sequel for your 2017 marketing plan; innovate!Steve Jobs, Mark Zuckerberg and Jeff Bezos are all inspiring business leaders. They are icons of the business world that have shaped, reshaped and adapted to the digital era in which we live. And yet it has been a couple of quotes from a different person from a different era that has been on my…
-
Feed your business mind with knowledge to find business success
Read more: Feed your business mind with knowledge to find business successThis time of the year in most cities and towns is when your local United Way kicks off their campaign to raise money for local charities. The United Way helps support great organizations that do all kinds of wonderful things to make a community all it can be. From helping the local homeless shelter to…
-
TV’s The Profit supports local newspapers as a great source for business information and knowledge
Read more: TV’s The Profit supports local newspapers as a great source for business information and knowledgeI love reality TV. Since the very first season of Survivor, I’ve been a huge fan. Watching how the contestants interact and strategize is fun to watch and helpful. You can watch how people react to difficult people and difficult situations, and you can adapt that to your own personal life.
-
Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys
•
Read more: Major accounts make major mistakes by cutting back or cutting out newspapers from their media buysIf you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
-
Two-step sales process: providing solutions to problems and good feelings
Read more: Two-step sales process: providing solutions to problems and good feelingsI’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.
-
Fundamental steps of sales — is your sales team asking for the sale?
Read more: Fundamental steps of sales — is your sales team asking for the sale?Success on the baseball diamond, especially when it comes to winning the World Series in October, relies heavily on pitchers. Starting pitchers set the tone for the team, and can keep the team in the game even if the rest of the team is struggling. In my lifetime, the importance of a ‘closer’ on your…
-
Newspaper accused of discriminating against Christians is a distortion of the truth
Read more: Newspaper accused of discriminating against Christians is a distortion of the truthI hate when people only refer to the media as “the liberal media.” Over the years, like my entire adult life, I’ve worked in media and run several media outlets. My political party of choice was never a part of the decision to put my in charge. Which is good, since I don’t claim either…
-
Newspaper advertising triples the effectiveness of a marketing campaign
•
Read more: Newspaper advertising triples the effectiveness of a marketing campaignI’ve ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I’ve heard in some time.