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Creating an environment that breeds success
Read more: Creating an environment that breeds successWith the new year ahead of us, many people take time to reflect on the happenings of the past year, both personally and professionally. It is time to taken an inventory if you will, on the assets and liabilities on your ledger. And it is a time to make plans to improve the performance of…
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Creating a buzz within your sales organization
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Read more: Creating a buzz within your sales organizationMeeting a sales manager for the first time, I always like to learn about their background. It is always good to figure out how they got to where they are. Generally, it tells you about the type of manager they are with their staff. In one case, Mary had run a daycare center and somehow…
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How to combat the marketing expert that proclaims “print is dead”
Read more: How to combat the marketing expert that proclaims “print is dead”A few weeks ago, someone dropped a bomb on LinkedIN. Within my circle of connections, the post by Jerry Miller created a lot of ripples. Thankfully, many people spoke up and denounced his proclamation that “Print advertising is dead.”
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Incremental improvement of closing ratio will yield big revenue results
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Read more: Incremental improvement of closing ratio will yield big revenue resultsAttending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill Caskey (http://billcaskey.com/). A noted sales trainer, Bill spent a lot of time on prospecting, which is appropriate since I think all sales reps need to be spending more time on prospecting. I worry that…
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Finding new business means finding the ability to persevere against being told no
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Read more: Finding new business means finding the ability to persevere against being told noIn my office at home is a picture of Abraham Lincoln and a motivational quote. The quote details how big a failure Abe was, especially early in life. Any historian can tell you about the failures Lincoln suffered in business, in politics, with his love life and his marriage. And yet he remained persistent in…
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Despite reputation as being stuck in the past, newspapers continue to innovate
Read more: Despite reputation as being stuck in the past, newspapers continue to innovateIf I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring and stuck in the past. As much as those words hurt, there is some truth to them. But on the flipside, I see a lot of innovation going on that is…
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Three key business lessons from watching the movie “The Founder”
Read more: Three key business lessons from watching the movie “The Founder”I grew up more of a Burger King fan as a kid, in part because my oldest brother used to be a manager at one and would con me into mowing their lot in exchange for a Whopper, fries and a Coke. As I’ve gotten older and with a child of my own, McDonald’s has…
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Good news for newspapers regarding media’s digital migration
Read more: Good news for newspapers regarding media’s digital migrationWe are a storytelling society. Think about someone you know, or perhaps someone famous and think about what attracted you to them. Chances are it could be the way they communicate and their ability to tell a good story.
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Most Americans are paying for their news, which translates to good news for publishers
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Read more: Most Americans are paying for their news, which translates to good news for publishersI’ve always found statistics to be fascinating, which is probably an outgrowth of my love of baseball. Baseball is a sport that is nearly obsessed with stats, from batting averages to consecutive games played total number of home runs hit. When the stats were in their favor, the newspaper industry use to have a similar…
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What media companies can learn from the marketing approach of Vera Bradley
Read more: What media companies can learn from the marketing approach of Vera BradleyIt isn’t everyday that you get to spend the day at a Hoosier icon’s house. And while officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near Fort Wayne and learn about their legendary business.
