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Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptors
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Read more: Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptorsBill Veeck was a market disruptor. They didn’t actually call him that at the time. They called him crazy. Looking back now some 32 years after his death, you might hear him referred to as a genius. Veeck as in wreck is how people described him, and it also happens to be the title for…
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Hitting the target with targeted advertising
Read more: Hitting the target with targeted advertisingI had never heard of Peppa Pig when I received the announcement in my inbox that Peppa was coming to town. Lucky me, I had just scored the opportunity to get pre-sale tickets to the big upcoming performance in early December. The problem was I had no clue who or what Peppa was. The normally…
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Screen health concerns could help traditional media, especially newspapers
Read more: Screen health concerns could help traditional media, especially newspapers“I’m a digital explorer in analog roam, and everybody’s on the phone.” — Jimmy Buffett from his 2006 song “Everybody’s On The Phone” On more than one occasion, I’ve been accused of spending too much time staring at my phone screen. Guilty as charged. While I’m not ready to call it an addiction, the phone…
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Traditional media’s fight with Facebook for ad dollars
Read more: Traditional media’s fight with Facebook for ad dollarsIt was a startling headline: Facebook has lost $70 billion in 10 days – and now advertisers are pulling out. That was the knee-jerk reaction to the news in late March that user data from Facebook had been sold to Cambridge Analytica. In the time since, Facebook’s stock price has rebounded, and the outrage by…
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First impressions are critical in new business development for media companies
Read more: First impressions are critical in new business development for media companiesI’ve recently spent some time on vacation, getting away from the normal routine and enjoying some warmth and sunshine in Florida. I’m like everyone else in that vacation time is precious and I want to make the most of it. Deciding where to eat on vacation is a big decision. Once the destination has been…
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The pursuit of purpose
Read more: The pursuit of purposeRecently, I wrote about the pursuit of happiness. It was a quick glimpse into my personal journey through life lately, looking to find that magic bullet of bliss that comes from being truly happy. I wrote that post largely for therapeutic reasons. But then I quickly realized that what I felt resonated with many others,…
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Facing the hard, cold facts about the newspaper industry; the good and the bad
Read more: Facing the hard, cold facts about the newspaper industry; the good and the badI’ve never attended a roast, except the kind that involves a hot dog. And certainly I cannot imagine being the subject of a roast, having to sit there and listen to people say horrible things about me; even if it is good-natured ridicule. Recently, I attended a training session that felt a little like a…
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Choose your words carefully to improve the confidence your customers have in you and your products
Read more: Choose your words carefully to improve the confidence your customers have in you and your productsIn my local market, one of the radio stations is playing regularly a public service announcement against drunk driving. As is often the case, the PSA is very well written and certainly has got me thinking. The obvious intent of the message is to get my thinking about the dangers of drunk driving. Point taken.…
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In the pursuit of happiness
Read more: In the pursuit of happinessOne of the most frequent questions I ask my wife and son is “Are you happy?” It is a basic component of life, and if I get an affirmative answer then I feel like I’m doing something right. Creating a happy environment is a driving factor for me, at home and work. At home, the…
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Circulars inserted into newspapers still drive sales for retailers
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Read more: Circulars inserted into newspapers still drive sales for retailersThe first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is all the excitement and buzz of the Super Bowl ads each year, featuring the latest and greatest creations and a new catch phrase or two as a result. And then…
