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Building lasting businesses and brands the way Walt Disney and Jimmy Buffett did it
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Read more: Building lasting businesses and brands the way Walt Disney and Jimmy Buffett did itSome of my earliest memories involve the worlds created by or brought to life by Walt Disney. From the epic family trip in the early 1970’s, Winnie the Pooh to Mickey Mouse, like so many people these iconic places and characters are a part of my childhood memories.
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Cyber-Monday was a very mobile shopping day for retailers
Read more: Cyber-Monday was a very mobile shopping day for retailersIn case you weren’t convinced of the seismic shift to mobile, then perhaps the latest stats from Cyber-Monday can convince you. Cyber-Monday sales were up year over year 18%, which is a great number for retailers. That is especially good given some of the so-so results reported from Black Friday and the weekend sales.
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How a professional basketball team has discovered the value of customer service ‘the Disney Way”
Read more: How a professional basketball team has discovered the value of customer service ‘the Disney Way”It use to be that if you called a business a “Mickey Mouse operation” it was an insult. But today, it is a compliment and a sign that the organization is trying to create something special.
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Funny and creative advertising does not mean it is effective advertising
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Read more: Funny and creative advertising does not mean it is effective advertisingFor many years, the Monday morning sales meeting with my advertising staff following the Super Bowl has consisted of a review of the ads from the previous night. As expected, some ring clear and true to the staff while others are already forgotten 12 hours later.
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Champion the cause of locally owned businesses with Small Business Saturday
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Read more: Champion the cause of locally owned businesses with Small Business SaturdayHas Black Friday lost some of its edge? From my observations, I think perhaps the single day known as Black Friday has lost some luster. More and more retailers are offering Black Friday pricing well in advance of the day.
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152 year old newspaper could be the next victim of a changing reader and tight economy
Read more: 152 year old newspaper could be the next victim of a changing reader and tight economyTough times continue for print media. A story broke today that the 152 year old Stars and Stripes newspaper could be on the chopping block. Ironically, it was the newspaper that broke the story about its possible demise.
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Traditional publishers must talk with their audience through social media and not to their audience
Read more: Traditional publishers must talk with their audience through social media and not to their audienceBusiness guru Tom Peters has been someone I’ve looked to for inspiration for a number of years. He wrote that if you want to achieve excellence in your organization, you simply start being excellent. To steal a phrase from Nike, “Just do it!”
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Google’s gmail proves to be very difficult for email marketing companies
Read more: Google’s gmail proves to be very difficult for email marketing companiesBlack Friday is just over a week away, but you might never know it. Amazing how the digital age is changing shopping patterns, with more and more people going online now and making those after holiday buys now. Digital shopping continues to make changes throughout the business world.
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When creativity and good copy writing create good advertising copy
Read more: When creativity and good copy writing create good advertising copyI came across the latest Foot Locker ad copy from a friend’s post on Facebook. Thanks Pam Wells-Lego for dishing out a breath of fresh air in advertising copy writing and humor.
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Googles new email platform takes a bite out of daily deals company Groupon
Read more: Googles new email platform takes a bite out of daily deals company GrouponI started my Google mail account several years ago out of necessity, having purchased a Droid phone. Fast forward to today, and I use that account daily for a variety of reasons online including this blog. While I’m generally not afraid of change in my life, the changes Google made a few months ago to…
