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A better understanding of your sales team means better sales performance for your company
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Read more: A better understanding of your sales team means better sales performance for your companyThere is a tradition in my house every February that dates back a few decades that signifies that spring is coming. It’s not Groundhog’s Day, but rather the Westminster Kennel Club championships from Madison Square Gardens in New York.
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Confessions of a Salvation Army bell ringer
Read more: Confessions of a Salvation Army bell ringerYesterday I was awarded the privilege of ringing a Salvation Army bell for two hour. It was probably two of the best hours I’ve spent in some time, giving me a chance to help out a great cause, meet dozens of people and had a chance to reflect on the season and humanity. It was…
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The tale of the quickly vanishing family owned media company
Read more: The tale of the quickly vanishing family owned media companyIt was a bit of a nostalgic week for me on a couple fronts. First off on Tuesday, I celebrated my one year anniversary in my current role with my current organization. Then on Wednesday, it was announced that the first newspaper I worked for full time was sold. Both events caused me to reflect.
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New York Times has more subscribers than ever and how that can translate to other publishers
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Read more: New York Times has more subscribers than ever and how that can translate to other publishersTis the season for statement of ownership ads running in newspapers and magazines across the country. It is the chance to see the numbers behind the numbers when it comes to circulation numbers.
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How legacy media can position itself to compliment SEO campaigns
Read more: How legacy media can position itself to compliment SEO campaignsIn my early days of advertising sales for a newspaper, one of our biggest competitors was yellow pages. There were multiple books competing in a relatively small market. In fact, I worked at a newspaper that even started its own yellow pages product.
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Marketing win for Arby’s for their handling of The Daily Show with finale TV spot
Read more: Marketing win for Arby’s for their handling of The Daily Show with finale TV spotKudos to Arby’s for making the best of a bad situation and turning it around into a win for their marketing team and their brand. Arby’s Restaurants have been the butt of numerous jokes and jabs at the hands of The Daily Show’s Jon Stewart.
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Does Jared still have marketing power for the Subway brand after recent allegations?
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Read more: Does Jared still have marketing power for the Subway brand after recent allegations?Having a celebrity endorser has a lot of upside potential. Look no further than NIKE and their relationship with Michael Jordan. The Air Jordan shoe model was a good shoe, but made great through its association with # 23. But even Jordan has some rough waters, when he had some accusations for gambling issues. Jordan…
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Gannett’s stand alone newspaper company launches June 29
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Read more: Gannett’s stand alone newspaper company launches June 29Did you notice anything different yesterday in the media world? Probably not, but it was a new day at least for Gannett. The long awaited split between broadcast and print occurred yesterday, June 29. Despite clearly defined plans for digital transformation, how this impacts the two companies long term remains very much in question.
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Future of USA Today could be linked to future of entire newspaper industry
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Read more: Future of USA Today could be linked to future of entire newspaper industryI don’t think it is breaking news to anyone to say that newspapers have been struggling. Shocker, right? Clearly that isn’t a surprise, but I have to say I was a little surprised to hear the comment this week by USA editor in chief David Callaway.
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Phantom update from Google is real, and having impact on website rankings
Read more: Phantom update from Google is real, and having impact on website rankingsHave you noticed that your Google ranking and thus your site traffic has dropped? Well, you’re not alone! Google has finally come out acknowledged that they have tweaked their quality score, and as a result that change has altered search engine ranking since roughly the first of May.