Every business is trying to adjust to the new era of media, instant access through Twitter and other social media outlets. Major League Baseball is an entity that has actually done a very good job of harnessing the power of the internet.
In sports, there are times when the underdog wins the game and you can’t help but wonder, “How in the world did they ever win?” In the newspaper world, I sometimes can’t help but say that very phrase when it comes to craigslist.
As I head to the Mega-Conference in Atlanta this week (big conference for newspaper and online publishers), my goal is to learn more and understand what I already think I know a little better. That might be tougher than it sounds, given the ever changing landscape for publishing and marketing these days.
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Many years ago during my radio days, I would substitute host for a popular oldies show “Sunday Night At The Oldies.” This was late 1980’s and we were still spinning actual records for our music, as compared with digital music libraries that stations have in place today.
It has been a week since Super Bowl 49. The game was excellent; but for me the halftime entertainment and the commercials were average. But that is not my observation from the big game. I think a lot of people could learn lessons to help better themselves in their lives through some key events that…
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“If you build it, they will come” is a phrase most closely associated with the sport of baseball, and specifically the movie Field of Dreams. But that phrase is also appropriate when discussing the ever-growing success of football’s Super Bowl coming up this weekend.
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If you go looking for trouble, eventually you are going to find it. This week, people on that quest has focused on McDonald’s and a TV ad that they ran last weekend during the NFL games and on the Golden Globes. I was watching the football games last week and saw the ad as it…
To say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
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January 1 is always a highly optimistic day for all of us. A clean slate of a year in front of us, and hopefully perspective on the past year. Here’s to a happy and prosperous New Year for us all. Looking ahead to 2015 for marketing and advertising, one of the big trends to come…
Just before Christmas, I wrote about how I don’t offer up the traditional memo any longer. I have great respect for the memo that Warren Buffett offered up to managers within Berkshire Hathaway, which proved that there is still a place in business for a well written memo from the top.