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Beautifully simple approach to leadership from Amazon
Read more: Beautifully simple approach to leadership from AmazonEverything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he has been the driving force for has created Amazon, which is disrupting the entire retail business eco-system. And it all originating from the Bezos way of thinking. But is his approach all…
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Tapping into the history of your organization to create a strong team in the future
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Read more: Tapping into the history of your organization to create a strong team in the futureI found myself with a longer than expected commute today, and got to spend some time with ESPN’s Mike & Mike program. Being from Indiana, basketball is a big part of the fabric of growing up. So when the guests announced were former Butler University coach Brad Stevens and basketball legend Oscar Robinson, I was…
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Time to get ‘Lit’ with your awareness of marketing for Generation Z
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Read more: Time to get ‘Lit’ with your awareness of marketing for Generation ZEvery marketing and advertising person has faced the question from an account. “How do I reach the next generation of my customers?” It is an ever moving target. Finding that next wave of customers is often elusive, no matter how much money you throw at it for marketing and advertising. And with the latest release…
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Improve your magazine from lessons learned from Southwest: The Magazine
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Read more: Improve your magazine from lessons learned from Southwest: The MagazineMy iPad is fully charged, my favorite tunes on my headphones and headed back home from a great weekend on the west coast, courtesy of Southwest Airlines. I have plenty of things to keep my attention for the next several hours, including their in-flight magazine Southwest: The Magazine. Normally, the magazine doesn’t get my attention…
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Political advertising still packs a punch and makes a difference
Read more: Political advertising still packs a punch and makes a differenceThe impact advertising has on consumer behavior, even in this age of track-ability, is still difficult to define. The old saying, “Half of my advertising doesn’t work. I just don’t which half,” remains in play for anyone with an advertising budget. But we can all agree that not advertising is not the answer.
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Aggressive marketing by the newspaper industry in the era of fake news
Read more: Aggressive marketing by the newspaper industry in the era of fake newsTonight’s Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers. One of the companies buying airtime during the Oscar broadcast might surprise you. It’s the New York Times.
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Facebook is trying to be newspaper’s friend while going after recruitment advertising revenue
Read more: Facebook is trying to be newspaper’s friend while going after recruitment advertising revenueFacebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As Facebook tries to tackle fake news, their leader talks about the importance of the local news industry. Yet that same week, Facebook announced that they were beginning to focus on…
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Many options available for sales training for little or no budgets
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Read more: Many options available for sales training for little or no budgetsI was sitting in a restaurant, getting caught up on email and social media waiting for a former colleague to join me for dinner. As I did my thing, I couldn’t help but overhear a conversation from the table next to me. It was an older gentleman in a conversation with a teenage boy. I…
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Using social media to help build relationships and sales
Read more: Using social media to help build relationships and sales“Before anything else and above anything else, we are relational creatures.” For many years, that was a banner that hung at a church I attended. Today even in this digital era with social media driving many aspects of our lives, that phrase still holds true.
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New Nielsen study shows once again that print is not dead; evolving
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Read more: New Nielsen study shows once again that print is not dead; evolvingA lot to digest here but well worth the time, I believe. And something that people associated with the newspaper business, or media buyers who have forgotten newspapers, should pay attention to!
