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TV’s The Profit supports local newspapers as a great source for business information and knowledge
Read more: TV’s The Profit supports local newspapers as a great source for business information and knowledgeI love reality TV. Since the very first season of Survivor, I’ve been a huge fan. Watching how the contestants interact and strategize is fun to watch and helpful. You can watch how people react to difficult people and difficult situations, and you can adapt that to your own personal life.
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Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys
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Read more: Major accounts make major mistakes by cutting back or cutting out newspapers from their media buysIf you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
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Two-step sales process: providing solutions to problems and good feelings
Read more: Two-step sales process: providing solutions to problems and good feelingsI’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.
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Fundamental steps of sales — is your sales team asking for the sale?
Read more: Fundamental steps of sales — is your sales team asking for the sale?Success on the baseball diamond, especially when it comes to winning the World Series in October, relies heavily on pitchers. Starting pitchers set the tone for the team, and can keep the team in the game even if the rest of the team is struggling. In my lifetime, the importance of a ‘closer’ on your…
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Newspaper accused of discriminating against Christians is a distortion of the truth
Read more: Newspaper accused of discriminating against Christians is a distortion of the truthI hate when people only refer to the media as “the liberal media.” Over the years, like my entire adult life, I’ve worked in media and run several media outlets. My political party of choice was never a part of the decision to put my in charge. Which is good, since I don’t claim either…
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Newspaper advertising triples the effectiveness of a marketing campaign
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Read more: Newspaper advertising triples the effectiveness of a marketing campaignI’ve ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I’ve heard in some time.
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Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
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Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
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Confidence in newspapers continues to sink, but opportunities are still plentiful
Read more: Confidence in newspapers continues to sink, but opportunities are still plentifulIn the post-Watergate era of the mid 1970’s, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of confidence in newspapers. That survey would have been right around the time the movie “All The President’s Men” with Dustin Hoffman and Robert Redford was entertaining us in…
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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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The need for a free and independent news source is greater than ever
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Read more: The need for a free and independent news source is greater than everTwo days ago marked Friday the 13th. This is a fact that I didn’t need to have checked. My wife, quoting a Facebook post a few days before Friday informed me it was Friday the 13th and a full moon. And I believed her! I should have checked the facts. In fact, the next full…