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First impressions are critical in new business development for media companies
Read more: First impressions are critical in new business development for media companiesI’ve recently spent some time on vacation, getting away from the normal routine and enjoying some warmth and sunshine in Florida. I’m like everyone else in that vacation time is precious and I want to make the most of it. Deciding where to eat on vacation is a big decision. Once the destination has been…
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The pursuit of purpose
Read more: The pursuit of purposeRecently, I wrote about the pursuit of happiness. It was a quick glimpse into my personal journey through life lately, looking to find that magic bullet of bliss that comes from being truly happy. I wrote that post largely for therapeutic reasons. But then I quickly realized that what I felt resonated with many others,…
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Facing the hard, cold facts about the newspaper industry; the good and the bad
Read more: Facing the hard, cold facts about the newspaper industry; the good and the badI’ve never attended a roast, except the kind that involves a hot dog. And certainly I cannot imagine being the subject of a roast, having to sit there and listen to people say horrible things about me; even if it is good-natured ridicule. Recently, I attended a training session that felt a little like a…
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Choose your words carefully to improve the confidence your customers have in you and your products
Read more: Choose your words carefully to improve the confidence your customers have in you and your productsIn my local market, one of the radio stations is playing regularly a public service announcement against drunk driving. As is often the case, the PSA is very well written and certainly has got me thinking. The obvious intent of the message is to get my thinking about the dangers of drunk driving. Point taken.…
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In the pursuit of happiness
Read more: In the pursuit of happinessOne of the most frequent questions I ask my wife and son is “Are you happy?” It is a basic component of life, and if I get an affirmative answer then I feel like I’m doing something right. Creating a happy environment is a driving factor for me, at home and work. At home, the…
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Circulars inserted into newspapers still drive sales for retailers
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Read more: Circulars inserted into newspapers still drive sales for retailersThe first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is all the excitement and buzz of the Super Bowl ads each year, featuring the latest and greatest creations and a new catch phrase or two as a result. And then…
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Creating an environment that breeds success
Read more: Creating an environment that breeds successWith the new year ahead of us, many people take time to reflect on the happenings of the past year, both personally and professionally. It is time to taken an inventory if you will, on the assets and liabilities on your ledger. And it is a time to make plans to improve the performance of…
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Creating a buzz within your sales organization
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Read more: Creating a buzz within your sales organizationMeeting a sales manager for the first time, I always like to learn about their background. It is always good to figure out how they got to where they are. Generally, it tells you about the type of manager they are with their staff. In one case, Mary had run a daycare center and somehow…
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How to combat the marketing expert that proclaims “print is dead”
Read more: How to combat the marketing expert that proclaims “print is dead”A few weeks ago, someone dropped a bomb on LinkedIN. Within my circle of connections, the post by Jerry Miller created a lot of ripples. Thankfully, many people spoke up and denounced his proclamation that “Print advertising is dead.”
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Incremental improvement of closing ratio will yield big revenue results
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Read more: Incremental improvement of closing ratio will yield big revenue resultsAttending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill Caskey (http://billcaskey.com/). A noted sales trainer, Bill spent a lot of time on prospecting, which is appropriate since I think all sales reps need to be spending more time on prospecting. I worry that…
