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Consistent marketing and advertising messages is the key to long term success for businesses
Read more: Consistent marketing and advertising messages is the key to long term success for businessesBack in the 1980’s, Ronald Reagan said that if your neighbor was laid off, it was a recession and if you were laid off it was a depression. Technically, we are currently in neither but it is very safe to say that the economics remain very difficult, and down right depressing in some markets.
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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
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Read more: Creative marketing message from Nike well done in preparation for tonight’s baseball all-star gameCreating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
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Upcoming vote by the FCC regarding online video might cost marketers money
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Read more: Upcoming vote by the FCC regarding online video might cost marketers moneyAn upcoming vote by the FCC is one that many marketing people will want to pay close attention to, as it might put a wrinkle in online video production and costs. This Friday, the Federal Communications Commission is voting whether to require online video to include closed captioning.
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Searching for alternatives to paywalls for newspaper websites
Read more: Searching for alternatives to paywalls for newspaper websitesWhether a newspaper should or should not have a pay wall on their website is a hotly debated topic in certain circles. One thing that is clear to me is that one size clearly does not fit all; especially in the newspaper business.
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Level of engagement with your social media audience is as important as the number of followers
Read more: Level of engagement with your social media audience is as important as the number of followersWhen it comes to social media marketing, the measuring stick for success has been quantity up until this point. Quantity is still important, especially if you don’t feel your at a high number yet which is the case with a brand I’m help manage presently.
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Five key steps to gain audience through viral content
Read more: Five key steps to gain audience through viral contentA recent article showed in detail how the New York Times was losing home page views, as how consumers surf the web continues to evolve. That article, and my blog post about it, also pointed out that total page views for the Times did not decline. The reason was the amount of traffic coming to…
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More businesses need to think, act and market like minor league baseball teams
Read more: More businesses need to think, act and market like minor league baseball teamsThe weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
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Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
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Are metered paywalls about to become a thing of the past for newspapers?
Read more: Are metered paywalls about to become a thing of the past for newspapers?The past week or two has found me in the midst of a couple really good conversations about newspaper websites, and specifically the use of a metered paywall. I only wish I had the definite answer as to how best to navigate the waters ahead of the newspaper industry in regards to their websites and…
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Changes of Google’s algorithm directly impacts ChaCha and their layoffs today
Read more: Changes of Google’s algorithm directly impacts ChaCha and their layoffs todayThe changes made by Google to their algorithm has caused a lot of grief to marketers and anyone that has involvement in search engine optimization. Today, it claimed another victim in the form of 26 employees at Indianapolis based ChaCha. That Google is the blame is the claim being made by ChaCha CEO Scott Jones.
