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More businesses need to think, act and market like minor league baseball teams
Read more: More businesses need to think, act and market like minor league baseball teamsThe weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
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Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
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Are metered paywalls about to become a thing of the past for newspapers?
Read more: Are metered paywalls about to become a thing of the past for newspapers?The past week or two has found me in the midst of a couple really good conversations about newspaper websites, and specifically the use of a metered paywall. I only wish I had the definite answer as to how best to navigate the waters ahead of the newspaper industry in regards to their websites and…
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Changes of Google’s algorithm directly impacts ChaCha and their layoffs today
Read more: Changes of Google’s algorithm directly impacts ChaCha and their layoffs todayThe changes made by Google to their algorithm has caused a lot of grief to marketers and anyone that has involvement in search engine optimization. Today, it claimed another victim in the form of 26 employees at Indianapolis based ChaCha. That Google is the blame is the claim being made by ChaCha CEO Scott Jones.
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Tablet audiences soar during TV prime time hours, providing local publishers opportunity
Read more: Tablet audiences soar during TV prime time hours, providing local publishers opportunitySteven Jobs offered the world “one more thing” just barely four years ago, when the very first iPad was launched. Since then, the product has spawned four versions of the Apple product and hundreds of other competitors trying to get market share and audience attention.
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Future of media and marketing is unified view of audience and channels
Read more: Future of media and marketing is unified view of audience and channelsI was fortunate enough to get to visit the future of media and marketing this past week. The vision was very clear, powerful and strong; and I felt very ill-equipped to tackle all the opportunities and challenges ahead. Juli Metzger and John Strauss were kind enough to open up the hallways inside the David Letterman…
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Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performance
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Read more: Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performanceA couple months back, I spent an evening at a project management leadership meeting. Most of the people at that meeting, and most people who think of project management largely think about IT projects and new system installs. I go to these meetings thinking about sales and marketing, and I always seem to come away…
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The Tiger Woods effect on TV ratings and the popularity of golf
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Read more: The Tiger Woods effect on TV ratings and the popularity of golfTiger Woods is killing professional golf! No, this is not a Tiger Woods bashing column. I have written more than my share of sports columns over the years, but this remains a sales and marketing blog. But there is, or at least should be some concern as it relates to the future of professional golf…
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Local radio stations struggle to maintain audience against a wave of digital disruptions
Read more: Local radio stations struggle to maintain audience against a wave of digital disruptionsLocal radio is dead…..or at least critically ill. While I have sold against radio for nearly 25 years, in many respects I’m still an old radio guy at heart. I went to school for radio and television, had some amazing times working in the business and made some great friends along the way. A few…
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Twitter offering up 15 new advertising options and a more robust ability to target consumers
Read more: Twitter offering up 15 new advertising options and a more robust ability to target consumersWhen I look at local media competitors, more and more I believe you have to look global. That sounds like a misstatement, but hear me out. More and more money from local advertisers in small towns are going to Google and Facebook. And now Twitter is trying to get a taste of that money as…
