-
Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaign
•
Read more: Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaignGimmicks in advertising are nothing new. Some might turn their nose up at them, but they can and often times do work very well. The latest from Taco Bell is the next success story for this topic area.
-
Surprising search results that consumers are plugging into Google
Read more: Surprising search results that consumers are plugging into GoogleLong before the NSA scandal, I became aware of the power of information being hoarded on our every move. It was the government that I was concerned with as much as it was Google. CNBC did a business biography on the power of Google which enlightened me on just how powerful their data-mining efforts were.
-
Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
-
Was changing the “Got Milk?” campaign a bad marketing decision?
•
Read more: Was changing the “Got Milk?” campaign a bad marketing decision?The big announcement today was that Milk has decided to change their campaign slogan from “Got Milk?” to “Milk Life”. While certainly not a life or death issue, it is an interesting topic to debate in the marketing world, trying to figure out if dropping such an iconic phrase is a good thing or not.
-
Americans are turning blind to digital advertising, ignoring it at an alarming rate
Read more: Americans are turning blind to digital advertising, ignoring it at an alarming rateAmerica is going blind at an alarming rate and something needs to change! The number of people who don’t see and ignore digital advertising is a problem for marketers in this digital age.
-
Making staff training routine with these quick and easy ideas
•
Read more: Making staff training routine with these quick and easy ideasSo I’m looking for training ideas for my staff for later this week. Training is a routine for me and my team, but I think we especially need some help this week on communication skills.
-
Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouse
•
Read more: Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouseNot so quietly, Comcast is building a stronger and stronger marketing channel. The announcement this week of the acquisition of Time Warner Cable increases the leverage for Comcast.
-
Every marketing department should try to think and act like a minor league baseball team’s marketing
Read more: Every marketing department should try to think and act like a minor league baseball team’s marketingThe Super Bowl is just hours away, and already a winner is emerging in Super Bowl related marketing contest. It is not Budweiser, Pepsi or any of the advertisers that reportedly paid $4 million per spot. My winner is the independent minor league baseball team the Bridgeport Bluefish.
-
Infected online advertising a growing threat to online publishers
Read more: Infected online advertising a growing threat to online publishersOnline security is a big concern, and a growing business around the world. While hard for me to understand, there are people out there in the world who get a kick out of screwing up my computer; and yours too. Some will place a virus on your computer with hopes of gaining secure information for…
-
Is the cost of Super Bowl advertising worth it, as prices top $4 million per spot
•
Read more: Is the cost of Super Bowl advertising worth it, as prices top $4 million per spotI’m a sports fan, and because of that I’ll be watching the Super Bowl this Sunday. Living in Indianapolis, I can’t help but root for Peyton Manning to win a second Super Bowl ring. That’s reason enough to be excited about the big game this weekend.
