It has been a week since Super Bowl 49. The game was excellent; but for me the halftime entertainment and the commercials were average. But that is not my observation from the big game. I think a lot of people could learn lessons to help better themselves in their lives through some key events that…
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“If you build it, they will come” is a phrase most closely associated with the sport of baseball, and specifically the movie Field of Dreams. But that phrase is also appropriate when discussing the ever-growing success of football’s Super Bowl coming up this weekend.
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If you go looking for trouble, eventually you are going to find it. This week, people on that quest has focused on McDonald’s and a TV ad that they ran last weekend during the NFL games and on the Golden Globes. I was watching the football games last week and saw the ad as it…
To say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
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January 1 is always a highly optimistic day for all of us. A clean slate of a year in front of us, and hopefully perspective on the past year. Here’s to a happy and prosperous New Year for us all. Looking ahead to 2015 for marketing and advertising, one of the big trends to come…
Just before Christmas, I wrote about how I don’t offer up the traditional memo any longer. I have great respect for the memo that Warren Buffett offered up to managers within Berkshire Hathaway, which proved that there is still a place in business for a well written memo from the top.
Memos have lost their place in the business place for the most part. I’ll send a broadcast email, which is just another name for a memo I guess. I think when social media started compiling the worst / meanest memos of the year is when I officially stopped using the Microsoft Office template for memos…
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When I started selling advertising, for a radio station against newspapers, I found it easy to sell against newspaper reps. I worked harder and was more creative which gained the respect of accounts. There was no sense of entitlement in my eyes for the customer to get their business.
It has been nearly a year in the making, and by mid January the marketing landscape will change significantly for many small business operators. Many businesses have built up and now rely heavily on organic reach of their audience through their Facebook page.
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Various newsrooms across the country and preparing for their coverage of Black Friday spending. Retailers have been preparing, some since last January on their planned coverage for Black Friday. And consumers are plotting their store coverage, anxiously anticipating the arrival of their newspaper on Thursday with specific inserts to get those big deals.