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31 billion digital coupons to be redeemed annually within three years
Read more: 31 billion digital coupons to be redeemed annually within three yearsMobile coupons continue to grow, which is not exactly breaking news I realize. According to Juniper, there will be more than 31 billion digital coupons redeemed annually within the next three years. And while any success coupon program should include a digital component, traditional print coupons still play a vital role.
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Auto industry slowly starting to market more towards women consumers
Read more: Auto industry slowly starting to market more towards women consumersBusiness guru Tom Peters has been championing the importance of marketing to women for years. Even in areas where men dominate like electronics and automotive, the decision is made or heavily influenced by women. Yet, marketing dollars are often centered around attracting men.
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Three minute video that can re energize your staff into providing top quality customer service
Read more: Three minute video that can re energize your staff into providing top quality customer serviceI made several members of my staff cry this morning. No yelling, no berating involved, just a moving message that had everyone pausing to reflect.
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Relaunched Foursquare app tracks users even when closed
Read more: Relaunched Foursquare app tracks users even when closedThe push to get data from consumers is never ending. I’m more than willing to give some data to gain discounts, insider knowledge and more. But I want to be the one making the decision of when to give my info and when not.
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Consistent marketing and advertising messages is the key to long term success for businesses
Read more: Consistent marketing and advertising messages is the key to long term success for businessesBack in the 1980’s, Ronald Reagan said that if your neighbor was laid off, it was a recession and if you were laid off it was a depression. Technically, we are currently in neither but it is very safe to say that the economics remain very difficult, and down right depressing in some markets.
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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
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Read more: Creative marketing message from Nike well done in preparation for tonight’s baseball all-star gameCreating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
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Upcoming vote by the FCC regarding online video might cost marketers money
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Read more: Upcoming vote by the FCC regarding online video might cost marketers moneyAn upcoming vote by the FCC is one that many marketing people will want to pay close attention to, as it might put a wrinkle in online video production and costs. This Friday, the Federal Communications Commission is voting whether to require online video to include closed captioning.
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Searching for alternatives to paywalls for newspaper websites
Read more: Searching for alternatives to paywalls for newspaper websitesWhether a newspaper should or should not have a pay wall on their website is a hotly debated topic in certain circles. One thing that is clear to me is that one size clearly does not fit all; especially in the newspaper business.
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Level of engagement with your social media audience is as important as the number of followers
Read more: Level of engagement with your social media audience is as important as the number of followersWhen it comes to social media marketing, the measuring stick for success has been quantity up until this point. Quantity is still important, especially if you don’t feel your at a high number yet which is the case with a brand I’m help manage presently.
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Five key steps to gain audience through viral content
Read more: Five key steps to gain audience through viral contentA recent article showed in detail how the New York Times was losing home page views, as how consumers surf the web continues to evolve. That article, and my blog post about it, also pointed out that total page views for the Times did not decline. The reason was the amount of traffic coming to…