In my early days of advertising sales for a newspaper, one of our biggest competitors was yellow pages. There were multiple books competing in a relatively small market. In fact, I worked at a newspaper that even started its own yellow pages product.
Kudos to Arby’s for making the best of a bad situation and turning it around into a win for their marketing team and their brand. Arby’s Restaurants have been the butt of numerous jokes and jabs at the hands of The Daily Show’s Jon Stewart.
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Having a celebrity endorser has a lot of upside potential. Look no further than NIKE and their relationship with Michael Jordan. The Air Jordan shoe model was a good shoe, but made great through its association with # 23. But even Jordan has some rough waters, when he had some accusations for gambling issues. Jordan…
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Did you notice anything different yesterday in the media world? Probably not, but it was a new day at least for Gannett. The long awaited split between broadcast and print occurred yesterday, June 29. Despite clearly defined plans for digital transformation, how this impacts the two companies long term remains very much in question.
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I don’t think it is breaking news to anyone to say that newspapers have been struggling. Shocker, right? Clearly that isn’t a surprise, but I have to say I was a little surprised to hear the comment this week by USA editor in chief David Callaway.
Have you noticed that your Google ranking and thus your site traffic has dropped? Well, you’re not alone! Google has finally come out acknowledged that they have tweaked their quality score, and as a result that change has altered search engine ranking since roughly the first of May.
Every business is trying to adjust to the new era of media, instant access through Twitter and other social media outlets. Major League Baseball is an entity that has actually done a very good job of harnessing the power of the internet.
In sports, there are times when the underdog wins the game and you can’t help but wonder, “How in the world did they ever win?” In the newspaper world, I sometimes can’t help but say that very phrase when it comes to craigslist.
As I head to the Mega-Conference in Atlanta this week (big conference for newspaper and online publishers), my goal is to learn more and understand what I already think I know a little better. That might be tougher than it sounds, given the ever changing landscape for publishing and marketing these days.
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Many years ago during my radio days, I would substitute host for a popular oldies show “Sunday Night At The Oldies.” This was late 1980’s and we were still spinning actual records for our music, as compared with digital music libraries that stations have in place today.