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The most memorable advertising of 2013
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Read more: The most memorable advertising of 2013Christmas is over, and now it is time to start looking back on the year 2013. The good, the bad, the accomplishments and the things still left undone. I hope for you it has been a good, productive year with even better things on the horizon for 2014.
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Mark Cuban uses newspaper industry as an example on how business must adapt to survive in the future
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Read more: Mark Cuban uses newspaper industry as an example on how business must adapt to survive in the futureFriday night has become a ‘must see TV night’ for me, and I think it would help sales reps around the world if they would do the same. “Shark Tank” on ABC is a great illustration of sales. Assuming you have a good product, you must the details of that product, features, benefits and financials…
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Craigslist starts charge auto dealers for advertising
Read more: Craigslist starts charge auto dealers for advertisingBeleaguered publishers have struggled to find good news when it comes to classified advertising. The change of habits has created new products to sell your house, your dog, your garage sale and your car. Up until recently, that alternative was often free which made it difficult for newspapers to compete.
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Pruning away the fake Twitter followers on accounts should be a priority for marketers
Read more: Pruning away the fake Twitter followers on accounts should be a priority for marketersRecently, it was announced that Twitter was infested with fake accounts, bots that were bloating followers across the platform. That wasn’t really surprising, was it? But for Twitter, trying to go public and prove that they are a player in the advertising and marketing business, this was big news.
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Newspapers continue to change their revenue model, leaning more on consumer generated revenue
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Read more: Newspapers continue to change their revenue model, leaning more on consumer generated revenueThe random musical soundtrack has had a central theme: change. It started this morning with David Bowie’s 70’s classic “Changes”, “Changes in Latitudes, Changes in Attitudes” from Jimmy Buffett and (for me at least) the most memorable song from the “Jerry Maguire” movie soundtrack “Secret Garden” from Bruce Springsteen. That movie is a great movie…
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Building lasting businesses and brands the way Walt Disney and Jimmy Buffett did it
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Read more: Building lasting businesses and brands the way Walt Disney and Jimmy Buffett did itSome of my earliest memories involve the worlds created by or brought to life by Walt Disney. From the epic family trip in the early 1970’s, Winnie the Pooh to Mickey Mouse, like so many people these iconic places and characters are a part of my childhood memories.
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Cyber-Monday was a very mobile shopping day for retailers
Read more: Cyber-Monday was a very mobile shopping day for retailersIn case you weren’t convinced of the seismic shift to mobile, then perhaps the latest stats from Cyber-Monday can convince you. Cyber-Monday sales were up year over year 18%, which is a great number for retailers. That is especially good given some of the so-so results reported from Black Friday and the weekend sales.
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How a professional basketball team has discovered the value of customer service ‘the Disney Way”
Read more: How a professional basketball team has discovered the value of customer service ‘the Disney Way”It use to be that if you called a business a “Mickey Mouse operation” it was an insult. But today, it is a compliment and a sign that the organization is trying to create something special.
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Funny and creative advertising does not mean it is effective advertising
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Read more: Funny and creative advertising does not mean it is effective advertisingFor many years, the Monday morning sales meeting with my advertising staff following the Super Bowl has consisted of a review of the ads from the previous night. As expected, some ring clear and true to the staff while others are already forgotten 12 hours later.
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Champion the cause of locally owned businesses with Small Business Saturday
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Read more: Champion the cause of locally owned businesses with Small Business SaturdayHas Black Friday lost some of its edge? From my observations, I think perhaps the single day known as Black Friday has lost some luster. More and more retailers are offering Black Friday pricing well in advance of the day.
