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Americans are turning blind to digital advertising, ignoring it at an alarming rate
Read more: Americans are turning blind to digital advertising, ignoring it at an alarming rateAmerica is going blind at an alarming rate and something needs to change! The number of people who don’t see and ignore digital advertising is a problem for marketers in this digital age.
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Making staff training routine with these quick and easy ideas
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Read more: Making staff training routine with these quick and easy ideasSo I’m looking for training ideas for my staff for later this week. Training is a routine for me and my team, but I think we especially need some help this week on communication skills.
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Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouse
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Read more: Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouseNot so quietly, Comcast is building a stronger and stronger marketing channel. The announcement this week of the acquisition of Time Warner Cable increases the leverage for Comcast.
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Every marketing department should try to think and act like a minor league baseball team’s marketing
Read more: Every marketing department should try to think and act like a minor league baseball team’s marketingThe Super Bowl is just hours away, and already a winner is emerging in Super Bowl related marketing contest. It is not Budweiser, Pepsi or any of the advertisers that reportedly paid $4 million per spot. My winner is the independent minor league baseball team the Bridgeport Bluefish.
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Infected online advertising a growing threat to online publishers
Read more: Infected online advertising a growing threat to online publishersOnline security is a big concern, and a growing business around the world. While hard for me to understand, there are people out there in the world who get a kick out of screwing up my computer; and yours too. Some will place a virus on your computer with hopes of gaining secure information for…
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Is the cost of Super Bowl advertising worth it, as prices top $4 million per spot
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Read more: Is the cost of Super Bowl advertising worth it, as prices top $4 million per spotI’m a sports fan, and because of that I’ll be watching the Super Bowl this Sunday. Living in Indianapolis, I can’t help but root for Peyton Manning to win a second Super Bowl ring. That’s reason enough to be excited about the big game this weekend.
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How big data can steal information from your smartphone to provides marketing and advertising insights
Read more: How big data can steal information from your smartphone to provides marketing and advertising insightsPerhaps I should be afraid of big data for the intrusions that it brings into my life. For all of my concerns, I’m still overwhelmed with curiosity with all the positives that can come from big data used for good. For me, I think the difference is that I’ve made the decision to offer up…
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Are Super Bowl TV commercials worth the money advertisers are paying for them?
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Read more: Are Super Bowl TV commercials worth the money advertisers are paying for them?The NFL is down to its final four, and the teams for Super Bowl 48 will be set within the week. For marketing, the showcase of creativity will be here before you know and the broadcast is again sold out with record setting rates.
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71% of adults are on Facebook, with 60% visiting at least once per day according to latest survey
Read more: 71% of adults are on Facebook, with 60% visiting at least once per day according to latest surveyThere have been some mentions about the slowly (very slowly) eroding audience for Facebook. I’ve mentioned it before as well, as more of the younger audience leaves Facebook for other social media options.
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How TV manufacturers and cable operators can harvest data to provide better content and advertising
Read more: How TV manufacturers and cable operators can harvest data to provide better content and advertisingIt was announced a few weeks back that LG Smart TVs were caught sending data on viewer habits of those using LG sets. There was a mini outrage, including a segment on Fox Business discussing how this was a violation of personal information.