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Tablet audiences soar during TV prime time hours, providing local publishers opportunity
Read more: Tablet audiences soar during TV prime time hours, providing local publishers opportunitySteven Jobs offered the world “one more thing” just barely four years ago, when the very first iPad was launched. Since then, the product has spawned four versions of the Apple product and hundreds of other competitors trying to get market share and audience attention.
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Future of media and marketing is unified view of audience and channels
Read more: Future of media and marketing is unified view of audience and channelsI was fortunate enough to get to visit the future of media and marketing this past week. The vision was very clear, powerful and strong; and I felt very ill-equipped to tackle all the opportunities and challenges ahead. Juli Metzger and John Strauss were kind enough to open up the hallways inside the David Letterman…
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Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performance
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Read more: Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performanceA couple months back, I spent an evening at a project management leadership meeting. Most of the people at that meeting, and most people who think of project management largely think about IT projects and new system installs. I go to these meetings thinking about sales and marketing, and I always seem to come away…
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The Tiger Woods effect on TV ratings and the popularity of golf
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Read more: The Tiger Woods effect on TV ratings and the popularity of golfTiger Woods is killing professional golf! No, this is not a Tiger Woods bashing column. I have written more than my share of sports columns over the years, but this remains a sales and marketing blog. But there is, or at least should be some concern as it relates to the future of professional golf…
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Local radio stations struggle to maintain audience against a wave of digital disruptions
Read more: Local radio stations struggle to maintain audience against a wave of digital disruptionsLocal radio is dead…..or at least critically ill. While I have sold against radio for nearly 25 years, in many respects I’m still an old radio guy at heart. I went to school for radio and television, had some amazing times working in the business and made some great friends along the way. A few…
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Twitter offering up 15 new advertising options and a more robust ability to target consumers
Read more: Twitter offering up 15 new advertising options and a more robust ability to target consumersWhen I look at local media competitors, more and more I believe you have to look global. That sounds like a misstatement, but hear me out. More and more money from local advertisers in small towns are going to Google and Facebook. And now Twitter is trying to get a taste of that money as…
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Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaign
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Read more: Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaignGimmicks in advertising are nothing new. Some might turn their nose up at them, but they can and often times do work very well. The latest from Taco Bell is the next success story for this topic area.
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Surprising search results that consumers are plugging into Google
Read more: Surprising search results that consumers are plugging into GoogleLong before the NSA scandal, I became aware of the power of information being hoarded on our every move. It was the government that I was concerned with as much as it was Google. CNBC did a business biography on the power of Google which enlightened me on just how powerful their data-mining efforts were.
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Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
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Was changing the “Got Milk?” campaign a bad marketing decision?
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Read more: Was changing the “Got Milk?” campaign a bad marketing decision?The big announcement today was that Milk has decided to change their campaign slogan from “Got Milk?” to “Milk Life”. While certainly not a life or death issue, it is an interesting topic to debate in the marketing world, trying to figure out if dropping such an iconic phrase is a good thing or not.
