Category: Business
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What media companies can learn from the marketing approach of Vera Bradley
Read more: What media companies can learn from the marketing approach of Vera BradleyIt isn’t everyday that you get to spend the day at a Hoosier icon’s house. And while officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near Fort Wayne and learn about their legendary business.
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Beautifully simple approach to leadership from Amazon
Read more: Beautifully simple approach to leadership from AmazonEverything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he has been the driving force for has created Amazon, which is disrupting the entire retail business eco-system. And it all originating from the Bezos way of thinking. But is his approach all…
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Tapping into the history of your organization to create a strong team in the future
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Read more: Tapping into the history of your organization to create a strong team in the futureI found myself with a longer than expected commute today, and got to spend some time with ESPN’s Mike & Mike program. Being from Indiana, basketball is a big part of the fabric of growing up. So when the guests announced were former Butler University coach Brad Stevens and basketball legend Oscar Robinson, I was…
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Time to get ‘Lit’ with your awareness of marketing for Generation Z
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Read more: Time to get ‘Lit’ with your awareness of marketing for Generation ZEvery marketing and advertising person has faced the question from an account. “How do I reach the next generation of my customers?” It is an ever moving target. Finding that next wave of customers is often elusive, no matter how much money you throw at it for marketing and advertising. And with the latest release…
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Becoming allergic to mediocrity: Lesson learned from listening to sports radio
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Read more: Becoming allergic to mediocrity: Lesson learned from listening to sports radio“He’s allergic to mediocrity.” When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama’s football coach, that is what Ryan Clark said.
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Don’t plan a sequel for your 2017 marketing plan; innovate!
Read more: Don’t plan a sequel for your 2017 marketing plan; innovate!Steve Jobs, Mark Zuckerberg and Jeff Bezos are all inspiring business leaders. They are icons of the business world that have shaped, reshaped and adapted to the digital era in which we live. And yet it has been a couple of quotes from a different person from a different era that has been on my…
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Feed your business mind with knowledge to find business success
Read more: Feed your business mind with knowledge to find business successThis time of the year in most cities and towns is when your local United Way kicks off their campaign to raise money for local charities. The United Way helps support great organizations that do all kinds of wonderful things to make a community all it can be. From helping the local homeless shelter to…
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TV’s The Profit supports local newspapers as a great source for business information and knowledge
Read more: TV’s The Profit supports local newspapers as a great source for business information and knowledgeI love reality TV. Since the very first season of Survivor, I’ve been a huge fan. Watching how the contestants interact and strategize is fun to watch and helpful. You can watch how people react to difficult people and difficult situations, and you can adapt that to your own personal life.
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Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys
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Read more: Major accounts make major mistakes by cutting back or cutting out newspapers from their media buysIf you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
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Two-step sales process: providing solutions to problems and good feelings
Read more: Two-step sales process: providing solutions to problems and good feelingsI’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.
