I love reality TV. Since the very first season of Survivor, I’ve been a huge fan. Watching how the contestants interact and strategize is fun to watch and helpful. You can watch how people react to difficult people and difficult situations, and you can adapt that to your own personal life.
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If you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
I’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.
Sales closing techniques only work if reps ask for the sale. Five proven closes and how to coach your team to use them on every call.
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As hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend to be based upon actions on the diamond. Every spring I head to Florida to catch some sun, a few beers and as many spring training baseball games I…
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I must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
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Tax season is upon us, with the April 15th deadline quickly approaching. One of the tasks at my household over the past few days has been gathering the necessary documentation so that we can visit our tax preparer in the coming days.
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There is a tradition in my house every February that dates back a few decades that signifies that spring is coming. It’s not Groundhog’s Day, but rather the Westminster Kennel Club championships from Madison Square Gardens in New York.
It has been a week since Super Bowl 49. The game was excellent; but for me the halftime entertainment and the commercials were average. But that is not my observation from the big game. I think a lot of people could learn lessons to help better themselves in their lives through some key events that…
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January 1 is always a highly optimistic day for all of us. A clean slate of a year in front of us, and hopefully perspective on the past year. Here’s to a happy and prosperous New Year for us all. Looking ahead to 2015 for marketing and advertising, one of the big trends to come…