Category: Business
-
Hitting the target with targeted advertising
Read more: Hitting the target with targeted advertisingI had never heard of Peppa Pig when I received the announcement in my inbox that Peppa was coming to town. Lucky me, I had just scored the opportunity to get pre-sale tickets to the big upcoming performance in early December. The problem was I had no clue who or what Peppa was. The normally…
-
Facing the hard, cold facts about the newspaper industry; the good and the bad
Read more: Facing the hard, cold facts about the newspaper industry; the good and the badI’ve never attended a roast, except the kind that involves a hot dog. And certainly I cannot imagine being the subject of a roast, having to sit there and listen to people say horrible things about me; even if it is good-natured ridicule. Recently, I attended a training session that felt a little like a…
-
Choose your words carefully to improve the confidence your customers have in you and your products
Read more: Choose your words carefully to improve the confidence your customers have in you and your productsIn my local market, one of the radio stations is playing regularly a public service announcement against drunk driving. As is often the case, the PSA is very well written and certainly has got me thinking. The obvious intent of the message is to get my thinking about the dangers of drunk driving. Point taken.…
-
Circulars inserted into newspapers still drive sales for retailers
•
Read more: Circulars inserted into newspapers still drive sales for retailersThe first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is all the excitement and buzz of the Super Bowl ads each year, featuring the latest and greatest creations and a new catch phrase or two as a result. And then…
-
Incremental improvement of closing ratio will yield big revenue results
•
Read more: Incremental improvement of closing ratio will yield big revenue resultsAttending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill Caskey (http://billcaskey.com/). A noted sales trainer, Bill spent a lot of time on prospecting, which is appropriate since I think all sales reps need to be spending more time on prospecting. I worry that…
-
Finding new business means finding the ability to persevere against being told no
•
Read more: Finding new business means finding the ability to persevere against being told noIn my office at home is a picture of Abraham Lincoln and a motivational quote. The quote details how big a failure Abe was, especially early in life. Any historian can tell you about the failures Lincoln suffered in business, in politics, with his love life and his marriage. And yet he remained persistent in…
-
Despite reputation as being stuck in the past, newspapers continue to innovate
Read more: Despite reputation as being stuck in the past, newspapers continue to innovateIf I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring and stuck in the past. As much as those words hurt, there is some truth to them. But on the flipside, I see a lot of innovation going on that is…
-
Three key business lessons from watching the movie “The Founder”
Read more: Three key business lessons from watching the movie “The Founder”I grew up more of a Burger King fan as a kid, in part because my oldest brother used to be a manager at one and would con me into mowing their lot in exchange for a Whopper, fries and a Coke. As I’ve gotten older and with a child of my own, McDonald’s has…
-
What media companies can learn from the marketing approach of Vera Bradley
Read more: What media companies can learn from the marketing approach of Vera BradleyIt isn’t everyday that you get to spend the day at a Hoosier icon’s house. And while officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near Fort Wayne and learn about their legendary business.
-
Beautifully simple approach to leadership from Amazon
Read more: Beautifully simple approach to leadership from AmazonEverything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he has been the driving force for has created Amazon, which is disrupting the entire retail business eco-system. And it all originating from the Bezos way of thinking. But is his approach all…
