Category: Journalism
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Can traditional media survive without social media?
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Read more: Can traditional media survive without social media?The headline, like it was designed to do, caught my attention. “Can your publication survive without Facebook?” So this is what we’ve come down to, can a local newspaper, radio or TV station even survive without the audience generated by the social media giant? Maybe I’m in a fantasy world, but to me there is…
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A quick note of thanks to all my friends in media
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Read more: A quick note of thanks to all my friends in mediaI have been truly blessed. Luckily, I am smart enough to realize that, and that has been very evident to me in recent weeks. The older I get, the more I appreciate family. Having lost both my parents and my oldest brother, the family that remains remain very dear to me. Never would I have…
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Improve your magazine from lessons learned from Southwest: The Magazine
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Read more: Improve your magazine from lessons learned from Southwest: The MagazineMy iPad is fully charged, my favorite tunes on my headphones and headed back home from a great weekend on the west coast, courtesy of Southwest Airlines. I have plenty of things to keep my attention for the next several hours, including their in-flight magazine Southwest: The Magazine. Normally, the magazine doesn’t get my attention…
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Aggressive marketing by the newspaper industry in the era of fake news
Read more: Aggressive marketing by the newspaper industry in the era of fake newsTonight’s Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers. One of the companies buying airtime during the Oscar broadcast might surprise you. It’s the New York Times.
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Confidence in newspapers continues to sink, but opportunities are still plentiful
Read more: Confidence in newspapers continues to sink, but opportunities are still plentifulIn the post-Watergate era of the mid 1970’s, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of confidence in newspapers. That survey would have been right around the time the movie “All The President’s Men” with Dustin Hoffman and Robert Redford was entertaining us in…
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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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The need for a free and independent news source is greater than ever
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Read more: The need for a free and independent news source is greater than everTwo days ago marked Friday the 13th. This is a fact that I didn’t need to have checked. My wife, quoting a Facebook post a few days before Friday informed me it was Friday the 13th and a full moon. And I believed her! I should have checked the facts. In fact, the next full…
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The tale of the quickly vanishing family owned media company
Read more: The tale of the quickly vanishing family owned media companyIt was a bit of a nostalgic week for me on a couple fronts. First off on Tuesday, I celebrated my one year anniversary in my current role with my current organization. Then on Wednesday, it was announced that the first newspaper I worked for full time was sold. Both events caused me to reflect.
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The history of native advertising as told by HBO’s “Last Week Tonight”
Read more: The history of native advertising as told by HBO’s “Last Week Tonight”As I head to the Mega-Conference in Atlanta this week (big conference for newspaper and online publishers), my goal is to learn more and understand what I already think I know a little better. That might be tougher than it sounds, given the ever changing landscape for publishing and marketing these days.
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Newspaper protects the First Amendment and scores a marketing win at the same time
Read more: Newspaper protects the First Amendment and scores a marketing win at the same timeTo say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
