Category: Journalism
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Newspaper protects the First Amendment and scores a marketing win at the same time
Read more: Newspaper protects the First Amendment and scores a marketing win at the same timeTo say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
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Searching for alternatives to paywalls for newspaper websites
Read more: Searching for alternatives to paywalls for newspaper websitesWhether a newspaper should or should not have a pay wall on their website is a hotly debated topic in certain circles. One thing that is clear to me is that one size clearly does not fit all; especially in the newspaper business.
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Future of media and marketing is unified view of audience and channels
Read more: Future of media and marketing is unified view of audience and channelsI was fortunate enough to get to visit the future of media and marketing this past week. The vision was very clear, powerful and strong; and I felt very ill-equipped to tackle all the opportunities and challenges ahead. Juli Metzger and John Strauss were kind enough to open up the hallways inside the David Letterman…
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152 year old newspaper could be the next victim of a changing reader and tight economy
Read more: 152 year old newspaper could be the next victim of a changing reader and tight economyTough times continue for print media. A story broke today that the 152 year old Stars and Stripes newspaper could be on the chopping block. Ironically, it was the newspaper that broke the story about its possible demise.