Category: Business
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What the newspaper industry can learn from The Profit’s Marcus Lemonis and Warren Buffett
Read more: What the newspaper industry can learn from The Profit’s Marcus Lemonis and Warren BuffettI guess I’ve become a business TV junkie. It started a couple years ago with “Shark Tank” every Friday night on ABC. Every sales rep should be required to watch this show and then be able to walk up and offer a short and concise sales pitch for their product or service. Perhaps “Shark Tank”…
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Four great business tips from Disney Cruise Lines
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Read more: Four great business tips from Disney Cruise LinesThis past week, I’ve been fortunate enough to spend a week on a Disney cruise. It was great to spend time with my family and unplug from the daily grind of work. But even in those ‘unplugged’ moments, I couldn’t help but think about good business practices.
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Five pieces of advice for today’s business person from Mark Twain
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Read more: Five pieces of advice for today’s business person from Mark TwainMark Twain is one of my favorite people from history. He was the eyewitness to amazing points in history, and was the voice of history for many of them with the words he penned during his lifetime. I recently watched a PBS documentary on his life, and have read a couple biographies on Sam Clemens.…
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Auto industry slowly starting to market more towards women consumers
Read more: Auto industry slowly starting to market more towards women consumersBusiness guru Tom Peters has been championing the importance of marketing to women for years. Even in areas where men dominate like electronics and automotive, the decision is made or heavily influenced by women. Yet, marketing dollars are often centered around attracting men.
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Three minute video that can re energize your staff into providing top quality customer service
Read more: Three minute video that can re energize your staff into providing top quality customer serviceI made several members of my staff cry this morning. No yelling, no berating involved, just a moving message that had everyone pausing to reflect.
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More businesses need to think, act and market like minor league baseball teams
Read more: More businesses need to think, act and market like minor league baseball teamsThe weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
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Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
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Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performance
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Read more: Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performanceA couple months back, I spent an evening at a project management leadership meeting. Most of the people at that meeting, and most people who think of project management largely think about IT projects and new system installs. I go to these meetings thinking about sales and marketing, and I always seem to come away…
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Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaign
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Read more: Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaignGimmicks in advertising are nothing new. Some might turn their nose up at them, but they can and often times do work very well. The latest from Taco Bell is the next success story for this topic area.
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Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
