Category: Business
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Five pieces of advice for today’s business person from Mark Twain
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Read more: Five pieces of advice for today’s business person from Mark TwainMark Twain is one of my favorite people from history. He was the eyewitness to amazing points in history, and was the voice of history for many of them with the words he penned during his lifetime. I recently watched a PBS documentary on his life, and have read a couple biographies on Sam Clemens.…
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Auto industry slowly starting to market more towards women consumers
Read more: Auto industry slowly starting to market more towards women consumersBusiness guru Tom Peters has been championing the importance of marketing to women for years. Even in areas where men dominate like electronics and automotive, the decision is made or heavily influenced by women. Yet, marketing dollars are often centered around attracting men.
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Three minute video that can re energize your staff into providing top quality customer service
Read more: Three minute video that can re energize your staff into providing top quality customer serviceI made several members of my staff cry this morning. No yelling, no berating involved, just a moving message that had everyone pausing to reflect.
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More businesses need to think, act and market like minor league baseball teams
Read more: More businesses need to think, act and market like minor league baseball teamsThe weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
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Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
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Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performance
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Read more: Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performanceA couple months back, I spent an evening at a project management leadership meeting. Most of the people at that meeting, and most people who think of project management largely think about IT projects and new system installs. I go to these meetings thinking about sales and marketing, and I always seem to come away…
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Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaign
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Read more: Taco Bell enlists Ronald McDonald as spokesman for their latest advertising campaignGimmicks in advertising are nothing new. Some might turn their nose up at them, but they can and often times do work very well. The latest from Taco Bell is the next success story for this topic area.
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Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
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Was changing the “Got Milk?” campaign a bad marketing decision?
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Read more: Was changing the “Got Milk?” campaign a bad marketing decision?The big announcement today was that Milk has decided to change their campaign slogan from “Got Milk?” to “Milk Life”. While certainly not a life or death issue, it is an interesting topic to debate in the marketing world, trying to figure out if dropping such an iconic phrase is a good thing or not.
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Every marketing department should try to think and act like a minor league baseball team’s marketing
Read more: Every marketing department should try to think and act like a minor league baseball team’s marketingThe Super Bowl is just hours away, and already a winner is emerging in Super Bowl related marketing contest. It is not Budweiser, Pepsi or any of the advertisers that reportedly paid $4 million per spot. My winner is the independent minor league baseball team the Bridgeport Bluefish.
