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  • 152 year old newspaper could be the next victim of a changing reader and tight economy

    November 26, 2013

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    Journalism, Newspapers

    Tough times continue for print media. A story broke today that the 152 year old Stars and Stripes newspaper could be on the chopping block. Ironically, it was the newspaper that broke the story about its possible demise.

    Read more: 152 year old newspaper could be the next victim of a changing reader and tight economy
  • Traditional publishers must talk with their audience through social media and not to their audience

    November 22, 2013

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    Customer Service, Digital Marketing, Media

    Business guru Tom Peters has been someone I’ve looked to for inspiration for a number of years. He wrote that if you want to achieve excellence in your organization, you simply start being excellent. To steal a phrase from Nike, “Just do it!”

    Read more: Traditional publishers must talk with their audience through social media and not to their audience
  • Google’s gmail proves to be very difficult for email marketing companies

    November 21, 2013

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    Digital Marketing, Media

    Black Friday is just over a week away, but you might never know it. Amazing how the digital age is changing shopping patterns, with more and more people going online now and making those after holiday buys now. Digital shopping continues to make changes throughout the business world.

    Read more: Google’s gmail proves to be very difficult for email marketing companies
  • When creativity and good copy writing create good advertising copy

    November 19, 2013

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    Media, Sales

    I came across the latest Foot Locker ad copy from a friend’s post on Facebook. Thanks Pam Wells-Lego for dishing out a breath of fresh air in advertising copy writing and humor.

    Read more: When creativity and good copy writing create good advertising copy
  • Googles new email platform takes a bite out of daily deals company Groupon

    November 11, 2013

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    Digital Marketing, Media

    I started my Google mail account several years ago out of necessity, having purchased a Droid phone. Fast forward to today, and I use that account daily for a variety of reasons online including this blog. While I’m generally not afraid of change in my life, the changes Google made a few months ago to…

    Read more: Googles new email platform takes a bite out of daily deals company Groupon
  • Do you know a not-for-profit organization needing marketing help? Google is offering $10K per month

    November 9, 2013

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    Business, Digital Marketing, Media

    It is funny how life points you in directions you never expected. In my younger days, I would have never guessed I’d be a champion for adoption of minority children with special needs. Having adopted a minority child who turned out to have special needs, I’m now an advocate.

    Read more: Do you know a not-for-profit organization needing marketing help? Google is offering $10K per month
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