An upcoming vote by the FCC is one that many marketing people will want to pay close attention to, as it might put a wrinkle in online video production and costs. This Friday, the Federal Communications Commission is voting whether to require online video to include closed captioning.
Closed captioning is already required for full length video, but there is a movement to expand that requirement. The panel will vote this Friday on the proposal to amend the existing rule, making video clips that have already appeared on TV be required to include captions.
This expansion would involved additional costs to web publishers. Sticking to only clips that have appeared on TV prior places a burden only on those that have broadcast outlets, though you always have to wonder if this is just the first step and eventually requirements might be made for all video.
Full details on the FCC plans can be found at:
http://www.foxnews.com/politics/2014/07/05/fcc-eyes-changes-to-online-video-clips-businesses-say-dont-underestimate/
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