"If you build it, they will come" is a phrase most closely associated with the sport of baseball, and specifically the movie Field of Dreams. But that phrase is also appropriate when discussing the ever-growing success of football's Super Bowl coming up this weekend.
In good economies and bad, the total amount of advertising spending has had a steady increase year after year. This year will prove to be no different. The NFL has stumbled on an event, #49 this Sunday when New England plays Seattle, that is amazing thing to watch unfold.
The biggest audience, the best creative and the tension of an event combines into a marketers dream. The beauty of the Super Bowl is that the event means different things to different people. For me, the event is the game even if I am an advertising and marketing professional. But for many people, probably the majority that tune in each year, the event is the advertising and creativity on display.
The Wall Street Journal has compiled some great insight on the marketing associated with the Super Bowl. This year, a :30 spot in the game went for $4.5 million dollars. The mix of advertisers has changed over the years, including less automotive this year. There is no shortage of takers for the limited inventory to reach 100 million Americans.
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