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Writer's picturePete Van Baalen

Phantom update from Google is real, and having impact on website rankings

Have you noticed that your Google ranking and thus your site traffic has dropped? Well, you're not alone!


Google has finally come out acknowledged that they have tweaked their quality score, and as a result that change has altered search engine ranking since roughly the first of May.


According to an article on Search Engine Land, the change was to its "core ranking algorithm in terms of how it processes quality signals."


This change apparently had nothing to do with the 'Panda' or 'Penguin' filters. Informational sites and "How To" sites are potential targets for this change according to Hubpages.

Check out Search Engine Land's post from earlier today on the changes and possible impacts at http://searchengineland.com/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118.

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