I've ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I've heard in some time.
The study shows that newspaper advertising triples the impact of a marketing campaign.The overall report can be found at http://www.thedrum.com/news/2016/07/13/study-reveals-advertising-newspapers-triples-ad-campaign-effectiveness.
The research also focuses on specific sectors of business, and concluded that newspapers as a part of campaigns for banks and finance increased by 5.7 times, travel by 3 times, retail increased by 2.8 times and my favorite, automotive up 1.7 times That is a great stat to quote next week when you visit the local car dealer who bought 100's of spots on broadcast TV this weekend! Newspapers will help that campaign!
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