Black Friday is just over a week away, but you might never know it. Amazing how the digital age is changing shopping patterns, with more and more people going online now and making those after holiday buys now. Digital shopping continues to make changes throughout the business world.
The Wall Street Journal has had articles in the past few days about how the life of a car salesman is significantly different now, as digital platforms such as Cars.com change how we approach making that purchase. Businesses are changing their view on the need for high traffic / high rent facilities as more revenue gets generated away from brick and mortar structures.
Even digital first platforms are facing change as the digital age evolves. I've mentioned my love affair (insert sarcasm here) with the new Google gmail tab system. Google now offers three areas for your email to be filtered to: primary, social and promotional.
Before the new system, all email was filtered into one folder and the end user had to sort through the offerings. As a person that just doesn't give out my email all that often, this system doesn't seem like a problem. But some people sign up for things all the time, and get flooded each day with dozens-even hundreds of emails from social media websites and from sites trying to sell you something.
As predicted, the promotional tab is proving to be a deserted street. There is a report out today that shows that less than 0.1% of email that lands in that part of gmail ever gets out of that tab. This filtering system is proving to be very difficult for email marketing companies such as Groupon.
Full details on that story can be found at: http://blogs.wsj.com/digits/2013/11/20/few-users-move-promotional-gmails/?KEYWORDS=gmail
Groupon continues to struggle, and in front of the holiday shopping season has started offering special offers to purchase from them. I've received two in recent days, including a $10 coupon this morning trying to get me back on the active roll of users.
Comments