Category: TV / Cable
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Broadcast TV has given up trying to get audiences to watch advertising commercials
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Read more: Broadcast TV has given up trying to get audiences to watch advertising commercialsHas broadcast TV just decided to give up? It is very difficult right now for broadcast and cable tv as their market continues to erode. But I’ve noticed a disturbing trend tonight as I was watching NBC’s show Manifest.
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Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
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Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
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Speeding up TV programming to delivery the necessary impressions for advertisers
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Read more: Speeding up TV programming to delivery the necessary impressions for advertisersMany years ago during my radio days, I would substitute host for a popular oldies show “Sunday Night At The Oldies.” This was late 1980’s and we were still spinning actual records for our music, as compared with digital music libraries that stations have in place today.
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Super Bowl advertising price tag is about $4.5 million for a :30 spot for the game this Sunday
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Read more: Super Bowl advertising price tag is about $4.5 million for a :30 spot for the game this Sunday“If you build it, they will come” is a phrase most closely associated with the sport of baseball, and specifically the movie Field of Dreams. But that phrase is also appropriate when discussing the ever-growing success of football’s Super Bowl coming up this weekend.
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Can American consumers not handle an emotional advertising message?
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Read more: Can American consumers not handle an emotional advertising message?If you go looking for trouble, eventually you are going to find it. This week, people on that quest has focused on McDonald’s and a TV ad that they ran last weekend during the NFL games and on the Golden Globes. I was watching the football games last week and saw the ad as it…
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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
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Read more: Creative marketing message from Nike well done in preparation for tonight’s baseball all-star gameCreating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
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Upcoming vote by the FCC regarding online video might cost marketers money
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Read more: Upcoming vote by the FCC regarding online video might cost marketers moneyAn upcoming vote by the FCC is one that many marketing people will want to pay close attention to, as it might put a wrinkle in online video production and costs. This Friday, the Federal Communications Commission is voting whether to require online video to include closed captioning.
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Tablet audiences soar during TV prime time hours, providing local publishers opportunity
Read more: Tablet audiences soar during TV prime time hours, providing local publishers opportunitySteven Jobs offered the world “one more thing” just barely four years ago, when the very first iPad was launched. Since then, the product has spawned four versions of the Apple product and hundreds of other competitors trying to get market share and audience attention.
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The Tiger Woods effect on TV ratings and the popularity of golf
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Read more: The Tiger Woods effect on TV ratings and the popularity of golfTiger Woods is killing professional golf! No, this is not a Tiger Woods bashing column. I have written more than my share of sports columns over the years, but this remains a sales and marketing blog. But there is, or at least should be some concern as it relates to the future of professional golf…
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Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouse
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Read more: Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouseNot so quietly, Comcast is building a stronger and stronger marketing channel. The announcement this week of the acquisition of Time Warner Cable increases the leverage for Comcast.
