Every business is trying to adjust to the new era of media, instant access through Twitter and other social media outlets. Major League Baseball is an entity that has actually done a very good job of harnessing the power of the internet.
It has been a week since Super Bowl 49. The game was excellent; but for me the halftime entertainment and the commercials were average. But that is not my observation from the big game. I think a lot of people could learn lessons to help better themselves in their lives through some key events that…
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“If you build it, they will come” is a phrase most closely associated with the sport of baseball, and specifically the movie Field of Dreams. But that phrase is also appropriate when discussing the ever-growing success of football’s Super Bowl coming up this weekend.
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Creating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
The weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
The Super Bowl is just hours away, and already a winner is emerging in Super Bowl related marketing contest. It is not Budweiser, Pepsi or any of the advertisers that reportedly paid $4 million per spot. My winner is the independent minor league baseball team the Bridgeport Bluefish.
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I’m a sports fan, and because of that I’ll be watching the Super Bowl this Sunday. Living in Indianapolis, I can’t help but root for Peyton Manning to win a second Super Bowl ring. That’s reason enough to be excited about the big game this weekend.
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The NFL is down to its final four, and the teams for Super Bowl 48 will be set within the week. For marketing, the showcase of creativity will be here before you know and the broadcast is again sold out with record setting rates.
It use to be that if you called a business a “Mickey Mouse operation” it was an insult. But today, it is a compliment and a sign that the organization is trying to create something special.