Category: Sales
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Consistent marketing and advertising messages is the key to long term success for businesses
Read more: Consistent marketing and advertising messages is the key to long term success for businessesBack in the 1980’s, Ronald Reagan said that if your neighbor was laid off, it was a recession and if you were laid off it was a depression. Technically, we are currently in neither but it is very safe to say that the economics remain very difficult, and down right depressing in some markets.
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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
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Read more: Creative marketing message from Nike well done in preparation for tonight’s baseball all-star gameCreating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
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More businesses need to think, act and market like minor league baseball teams
Read more: More businesses need to think, act and market like minor league baseball teamsThe weekend of the Super Bowl this past February, I was quite impressed with how the minor league baseball team in Bridgeport, Connecticut had managed to grab headlines. The independent minor league team, specifically their marketing department offered quarterback Peyton Manning money for his charity if he shouted out “Bridgeport Bluefish” instead of “Omaha”; something…
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Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performance
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Read more: Celebrating your team’s Wins & Acknowledgements is a easy way to improve morale and performanceA couple months back, I spent an evening at a project management leadership meeting. Most of the people at that meeting, and most people who think of project management largely think about IT projects and new system installs. I go to these meetings thinking about sales and marketing, and I always seem to come away…
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Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
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Making staff training routine with these quick and easy ideas
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Read more: Making staff training routine with these quick and easy ideasSo I’m looking for training ideas for my staff for later this week. Training is a routine for me and my team, but I think we especially need some help this week on communication skills.
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When creativity and good copy writing create good advertising copy
Read more: When creativity and good copy writing create good advertising copyI came across the latest Foot Locker ad copy from a friend’s post on Facebook. Thanks Pam Wells-Lego for dishing out a breath of fresh air in advertising copy writing and humor.
