Category: Sales
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Time to get ‘Lit’ with your awareness of marketing for Generation Z
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Read more: Time to get ‘Lit’ with your awareness of marketing for Generation ZEvery marketing and advertising person has faced the question from an account. “How do I reach the next generation of my customers?” It is an ever moving target. Finding that next wave of customers is often elusive, no matter how much money you throw at it for marketing and advertising. And with the latest release…
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Political advertising still packs a punch and makes a difference
Read more: Political advertising still packs a punch and makes a differenceThe impact advertising has on consumer behavior, even in this age of track-ability, is still difficult to define. The old saying, “Half of my advertising doesn’t work. I just don’t which half,” remains in play for anyone with an advertising budget. But we can all agree that not advertising is not the answer.
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Many options available for sales training for little or no budgets
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Read more: Many options available for sales training for little or no budgetsI was sitting in a restaurant, getting caught up on email and social media waiting for a former colleague to join me for dinner. As I did my thing, I couldn’t help but overhear a conversation from the table next to me. It was an older gentleman in a conversation with a teenage boy. I…
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Using social media to help build relationships and sales
Read more: Using social media to help build relationships and sales“Before anything else and above anything else, we are relational creatures.” For many years, that was a banner that hung at a church I attended. Today even in this digital era with social media driving many aspects of our lives, that phrase still holds true.
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Tis the season for targeted marketing messages using your digital footprint
Read more: Tis the season for targeted marketing messages using your digital footprintIf you share a computer with someone you’re trying to buy a surprise gift for this holiday season, you might want to clear out your browser activity. The future of advertising is about strategic use of data, and that was on display this morning for me. As I checked up on Facebook, my wife’s Christmas…
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Don’t plan a sequel for your 2017 marketing plan; innovate!
Read more: Don’t plan a sequel for your 2017 marketing plan; innovate!Steve Jobs, Mark Zuckerberg and Jeff Bezos are all inspiring business leaders. They are icons of the business world that have shaped, reshaped and adapted to the digital era in which we live. And yet it has been a couple of quotes from a different person from a different era that has been on my…
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Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys
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Read more: Major accounts make major mistakes by cutting back or cutting out newspapers from their media buysIf you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
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Two-step sales process: providing solutions to problems and good feelings
Read more: Two-step sales process: providing solutions to problems and good feelingsI’ve always believed we tend to over complicate the sales process. To me, it is not a question of a 5, 7 or 10 step sales process. Ultimately, it is a two-step process for me; solutions to problems and good feelings.
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Fundamental steps of sales — is your sales team asking for the sale?
Read more: Fundamental steps of sales — is your sales team asking for the sale?Success on the baseball diamond, especially when it comes to winning the World Series in October, relies heavily on pitchers. Starting pitchers set the tone for the team, and can keep the team in the game even if the rest of the team is struggling. In my lifetime, the importance of a ‘closer’ on your…
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Newspaper advertising triples the effectiveness of a marketing campaign
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Read more: Newspaper advertising triples the effectiveness of a marketing campaignI’ve ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I’ve heard in some time.
