Category: Sales
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Hitting the target with targeted advertising
Read more: Hitting the target with targeted advertisingI had never heard of Peppa Pig when I received the announcement in my inbox that Peppa was coming to town. Lucky me, I had just scored the opportunity to get pre-sale tickets to the big upcoming performance in early December. The problem was I had no clue who or what Peppa was. The normally…
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Traditional media’s fight with Facebook for ad dollars
Read more: Traditional media’s fight with Facebook for ad dollarsIt was a startling headline: Facebook has lost $70 billion in 10 days – and now advertisers are pulling out. That was the knee-jerk reaction to the news in late March that user data from Facebook had been sold to Cambridge Analytica. In the time since, Facebook’s stock price has rebounded, and the outrage by…
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First impressions are critical in new business development for media companies
Read more: First impressions are critical in new business development for media companiesI’ve recently spent some time on vacation, getting away from the normal routine and enjoying some warmth and sunshine in Florida. I’m like everyone else in that vacation time is precious and I want to make the most of it. Deciding where to eat on vacation is a big decision. Once the destination has been…
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Choose your words carefully to improve the confidence your customers have in you and your products
Read more: Choose your words carefully to improve the confidence your customers have in you and your productsIn my local market, one of the radio stations is playing regularly a public service announcement against drunk driving. As is often the case, the PSA is very well written and certainly has got me thinking. The obvious intent of the message is to get my thinking about the dangers of drunk driving. Point taken.…
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Circulars inserted into newspapers still drive sales for retailers
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Read more: Circulars inserted into newspapers still drive sales for retailersThe first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is all the excitement and buzz of the Super Bowl ads each year, featuring the latest and greatest creations and a new catch phrase or two as a result. And then…
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Creating a buzz within your sales organization
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Read more: Creating a buzz within your sales organizationMeeting a sales manager for the first time, I always like to learn about their background. It is always good to figure out how they got to where they are. Generally, it tells you about the type of manager they are with their staff. In one case, Mary had run a daycare center and somehow…
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How to combat the marketing expert that proclaims “print is dead”
Read more: How to combat the marketing expert that proclaims “print is dead”A few weeks ago, someone dropped a bomb on LinkedIN. Within my circle of connections, the post by Jerry Miller created a lot of ripples. Thankfully, many people spoke up and denounced his proclamation that “Print advertising is dead.”
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Incremental improvement of closing ratio will yield big revenue results
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Read more: Incremental improvement of closing ratio will yield big revenue resultsAttending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill Caskey (http://billcaskey.com/). A noted sales trainer, Bill spent a lot of time on prospecting, which is appropriate since I think all sales reps need to be spending more time on prospecting. I worry that…
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Finding new business means finding the ability to persevere against being told no
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Read more: Finding new business means finding the ability to persevere against being told noIn my office at home is a picture of Abraham Lincoln and a motivational quote. The quote details how big a failure Abe was, especially early in life. Any historian can tell you about the failures Lincoln suffered in business, in politics, with his love life and his marriage. And yet he remained persistent in…
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Despite reputation as being stuck in the past, newspapers continue to innovate
Read more: Despite reputation as being stuck in the past, newspapers continue to innovateIf I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring and stuck in the past. As much as those words hurt, there is some truth to them. But on the flipside, I see a lot of innovation going on that is…
