Category: Sales
-
A bag of candy, a simple necklace and the impact of exceptional customer experiences
Read more: A bag of candy, a simple necklace and the impact of exceptional customer experiencesMy family will be taking off in a few days for a long weekend, hitting a few favorite spots around Sarasota, Florida. Our list of must-do places for lunch and dinner is long, as we make up for the lack of fresh seafood in landlocked Indiana. But there is this one place that we’ll be…
-
How the workplace is having to adjust to a post-Covid world
•
Read more: How the workplace is having to adjust to a post-Covid worldMary Kay had a different approach to managing her staff. A very regimented approach with her team, she managed almost as if she was a drill instructor with green recruits on their first day of boot camp instead of a sales manager. As you might expect, a group of creative types did not respond well…
-
Sending Emails to grow your business is still a great resource, when used properly
Read more: Sending Emails to grow your business is still a great resource, when used properlyI thought it would be fun to give you a quick peek into my email inbox. Exciting, right? Prior to Covid, my inbox would see a steady stream of emails coming from people I’ve never spoke with, never met and have no idea about their products and services multiple times per hour. Since Covid, that…
-
Don’t Call My Baby Ugly – And Other Pieces Of Advice For Media Reps
Read more: Don’t Call My Baby Ugly – And Other Pieces Of Advice For Media RepsI received good news this week, as a friend and former co-worker announced they were taking a new job. New jobs, any job during this downturn of the economy is a reason to celebrate. And in her case, I believe she’s moving on to a good job with a really good company, which makes it…
-
Connecting with customers through small talk
Read more: Connecting with customers through small talkThe art of small talk really is an art. I’ve always been blessed to be able to start a conversation with just about anyone. I think I am naturally curious, and that curiosity has helped me throughout my life. It is a skill that is hard to teach, though I believe it is possible. It…
-
Connecting with your customers to build customer loyalty and profits
Read more: Connecting with your customers to build customer loyalty and profitsNo one enjoys a trip to the dentist, at least that I’m aware of and I am no different. But my trip this morning to the dentist was a very different experience than past visits, demonstrating a text book lesson in customer service.
-
All the things that media reps DON’T do is costing companies revenue
Read more: All the things that media reps DON’T do is costing companies revenueIt has been a few short weeks since I walked away from being a member of the media. Now as the director of marketing for a group of businesses, I’ve discovered a few things about media reps that I feel compelled to tell you about. I still love ya, media! I really do. So much…
-
Shifting demographics still bring optimism to traditional media
Read more: Shifting demographics still bring optimism to traditional mediaA co-worker of mine asked me the other day if I’d heard about the tsunami that was about to hit. Normally our conversation is about popular music or sports, so his weather statement caught me a bit off guard. Then he forwarded me a recent post from InsiderRadio.com that brought things into perspective. His reference…
-
Newspaper advertising remains relevant but must adapt for advertiser’s needs
•
Read more: Newspaper advertising remains relevant but must adapt for advertiser’s needsGoing to a really good conference for me is like getting an infusion of energy. Whenever I get a chance to attend a industry conference, my goal is to walk away from the meeting with at least one idea or kernel of knowledge that will pay for the time away from the office. The annual…
-
Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptors
•
Read more: Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptorsBill Veeck was a market disruptor. They didn’t actually call him that at the time. They called him crazy. Looking back now some 32 years after his death, you might hear him referred to as a genius. Veeck as in wreck is how people described him, and it also happens to be the title for…
