Category: Radio
-
Newspaper digital advertising revenue milestone approaching, but no one should be celebrating
•
Read more: Newspaper digital advertising revenue milestone approaching, but no one should be celebratingIt is obviously not unusual to receive complaints about content when you’re running a newspaper. Yes, a lot of the time readers felt we missed the point of a story or didn’t have all the facts. Occasionally, they were right. But surprisingly, one of the bigger issues brought to my attention over the years was…
-
Some things just sound better on the radio
Read more: Some things just sound better on the radioGrowing up in Central Indiana, the Indianapolis 500 provided a sense of identity to Hoosiers each year. If you were in the middle part of the state, there was a pretty good chance you knew someone working on a team, or had an insider story about the brickyard. The sounds of the speedway were a…
-
Becoming allergic to mediocrity: Lesson learned from listening to sports radio
•
Read more: Becoming allergic to mediocrity: Lesson learned from listening to sports radio“He’s allergic to mediocrity.” When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama’s football coach, that is what Ryan Clark said.
-
Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
•
Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
-
Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
-
Local radio stations struggle to maintain audience against a wave of digital disruptions
Read more: Local radio stations struggle to maintain audience against a wave of digital disruptionsLocal radio is dead…..or at least critically ill. While I have sold against radio for nearly 25 years, in many respects I’m still an old radio guy at heart. I went to school for radio and television, had some amazing times working in the business and made some great friends along the way. A few…
