Category: Newspapers
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A better understanding of your sales team means better sales performance for your company
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Read more: A better understanding of your sales team means better sales performance for your companyThere is a tradition in my house every February that dates back a few decades that signifies that spring is coming. It’s not Groundhog’s Day, but rather the Westminster Kennel Club championships from Madison Square Gardens in New York.
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The tale of the quickly vanishing family owned media company
Read more: The tale of the quickly vanishing family owned media companyIt was a bit of a nostalgic week for me on a couple fronts. First off on Tuesday, I celebrated my one year anniversary in my current role with my current organization. Then on Wednesday, it was announced that the first newspaper I worked for full time was sold. Both events caused me to reflect.
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New York Times has more subscribers than ever and how that can translate to other publishers
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Read more: New York Times has more subscribers than ever and how that can translate to other publishersTis the season for statement of ownership ads running in newspapers and magazines across the country. It is the chance to see the numbers behind the numbers when it comes to circulation numbers.
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Gannett’s stand alone newspaper company launches June 29
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Read more: Gannett’s stand alone newspaper company launches June 29Did you notice anything different yesterday in the media world? Probably not, but it was a new day at least for Gannett. The long awaited split between broadcast and print occurred yesterday, June 29. Despite clearly defined plans for digital transformation, how this impacts the two companies long term remains very much in question.
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Future of USA Today could be linked to future of entire newspaper industry
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Read more: Future of USA Today could be linked to future of entire newspaper industryI don’t think it is breaking news to anyone to say that newspapers have been struggling. Shocker, right? Clearly that isn’t a surprise, but I have to say I was a little surprised to hear the comment this week by USA editor in chief David Callaway.
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How did the newspaper industry lose its classified advertising business to such an ugly, scam filled
Read more: How did the newspaper industry lose its classified advertising business to such an ugly, scam filledIn sports, there are times when the underdog wins the game and you can’t help but wonder, “How in the world did they ever win?” In the newspaper world, I sometimes can’t help but say that very phrase when it comes to craigslist.
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Newspaper protects the First Amendment and scores a marketing win at the same time
Read more: Newspaper protects the First Amendment and scores a marketing win at the same timeTo say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
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It is time for newspaper publishers to again hold their head high and regain a little of the old swagger
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Read more: It is time for newspaper publishers to again hold their head high and regain a little of the old swaggerWhen I started selling advertising, for a radio station against newspapers, I found it easy to sell against newspaper reps. I worked harder and was more creative which gained the respect of accounts. There was no sense of entitlement in my eyes for the customer to get their business.
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What the newspaper industry can learn from The Profit’s Marcus Lemonis and Warren Buffett
Read more: What the newspaper industry can learn from The Profit’s Marcus Lemonis and Warren BuffettI guess I’ve become a business TV junkie. It started a couple years ago with “Shark Tank” every Friday night on ABC. Every sales rep should be required to watch this show and then be able to walk up and offer a short and concise sales pitch for their product or service. Perhaps “Shark Tank”…
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Comparing newspaper ad spend vs. time spent with media per day
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Read more: Comparing newspaper ad spend vs. time spent with media per dayThere are a bunch of charts out there that are designed to scare anyone associated with the newspaper business. OK, they are designed to give you a quick snapshot of the industry, which might be scary to some in the industry.