Category: Newspapers
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Facebook is trying to be newspaper’s friend while going after recruitment advertising revenue
Read more: Facebook is trying to be newspaper’s friend while going after recruitment advertising revenueFacebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As Facebook tries to tackle fake news, their leader talks about the importance of the local news industry. Yet that same week, Facebook announced that they were beginning to focus on…
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New Nielsen study shows once again that print is not dead; evolving
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Read more: New Nielsen study shows once again that print is not dead; evolvingA lot to digest here but well worth the time, I believe. And something that people associated with the newspaper business, or media buyers who have forgotten newspapers, should pay attention to!
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Major accounts make major mistakes by cutting back or cutting out newspapers from their media buys
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Read more: Major accounts make major mistakes by cutting back or cutting out newspapers from their media buysIf you’ve worked in an advertising department of a newspaper, you’ve either had this phone call or know someone that has. It’s a major account or their agency, and they are calling to discuss their preprint schedule for the coming year. These calls rarely end with a positive outcome.
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Newspaper accused of discriminating against Christians is a distortion of the truth
Read more: Newspaper accused of discriminating against Christians is a distortion of the truthI hate when people only refer to the media as “the liberal media.” Over the years, like my entire adult life, I’ve worked in media and run several media outlets. My political party of choice was never a part of the decision to put my in charge. Which is good, since I don’t claim either…
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Newspaper advertising triples the effectiveness of a marketing campaign
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Read more: Newspaper advertising triples the effectiveness of a marketing campaignI’ve ranted for a little while about the need for positive information in the hands of people, especially sales reps within the newspaper industry. A link to a UK story hit my in-box last night, and it holds some of the most positive research for the newspaper industry I’ve heard in some time.
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Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
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Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
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Confidence in newspapers continues to sink, but opportunities are still plentiful
Read more: Confidence in newspapers continues to sink, but opportunities are still plentifulIn the post-Watergate era of the mid 1970’s, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of confidence in newspapers. That survey would have been right around the time the movie “All The President’s Men” with Dustin Hoffman and Robert Redford was entertaining us in…
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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problem
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Read more: ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problemNewspapers continue to have an image problem. Many of the bad rumors being spread around are false, or as the old saying goes “The rumors of my death are greatly over exaggerated.” But as another old saying goes “Where there’s smoke, there’s fire.” I think the radio in my car was fully engulfed in flames…
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Not all audits are painful. Auditing what rates you charge for advertising can be very revealing
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Read more: Not all audits are painful. Auditing what rates you charge for advertising can be very revealingTax season is upon us, with the April 15th deadline quickly approaching. One of the tasks at my household over the past few days has been gathering the necessary documentation so that we can visit our tax preparer in the coming days.
