Category: Newspapers
-
Newspaper advertising remains relevant but must adapt for advertiser’s needs
•
Read more: Newspaper advertising remains relevant but must adapt for advertiser’s needsGoing to a really good conference for me is like getting an infusion of energy. Whenever I get a chance to attend a industry conference, my goal is to walk away from the meeting with at least one idea or kernel of knowledge that will pay for the time away from the office. The annual…
-
Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptors
•
Read more: Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptorsBill Veeck was a market disruptor. They didn’t actually call him that at the time. They called him crazy. Looking back now some 32 years after his death, you might hear him referred to as a genius. Veeck as in wreck is how people described him, and it also happens to be the title for…
-
Facing the hard, cold facts about the newspaper industry; the good and the bad
Read more: Facing the hard, cold facts about the newspaper industry; the good and the badI’ve never attended a roast, except the kind that involves a hot dog. And certainly I cannot imagine being the subject of a roast, having to sit there and listen to people say horrible things about me; even if it is good-natured ridicule. Recently, I attended a training session that felt a little like a…
-
Circulars inserted into newspapers still drive sales for retailers
•
Read more: Circulars inserted into newspapers still drive sales for retailersThe first two months of the year in the marketing and advertising world has certain milestones that seem to come up every year. There is all the excitement and buzz of the Super Bowl ads each year, featuring the latest and greatest creations and a new catch phrase or two as a result. And then…
-
How to combat the marketing expert that proclaims “print is dead”
Read more: How to combat the marketing expert that proclaims “print is dead”A few weeks ago, someone dropped a bomb on LinkedIN. Within my circle of connections, the post by Jerry Miller created a lot of ripples. Thankfully, many people spoke up and denounced his proclamation that “Print advertising is dead.”
-
Incremental improvement of closing ratio will yield big revenue results
•
Read more: Incremental improvement of closing ratio will yield big revenue resultsAttending the Hoosier State Press Association conference in September, I was fortunate enough to sit in two sessions conducted by Bill Caskey (http://billcaskey.com/). A noted sales trainer, Bill spent a lot of time on prospecting, which is appropriate since I think all sales reps need to be spending more time on prospecting. I worry that…
-
Despite reputation as being stuck in the past, newspapers continue to innovate
Read more: Despite reputation as being stuck in the past, newspapers continue to innovateIf I randomly asked someone to label the newspaper industry, some of the words they would say might be: old, dying, not relevant, boring and stuck in the past. As much as those words hurt, there is some truth to them. But on the flipside, I see a lot of innovation going on that is…
-
Good news for newspapers regarding media’s digital migration
Read more: Good news for newspapers regarding media’s digital migrationWe are a storytelling society. Think about someone you know, or perhaps someone famous and think about what attracted you to them. Chances are it could be the way they communicate and their ability to tell a good story.
-
Most Americans are paying for their news, which translates to good news for publishers
•
Read more: Most Americans are paying for their news, which translates to good news for publishersI’ve always found statistics to be fascinating, which is probably an outgrowth of my love of baseball. Baseball is a sport that is nearly obsessed with stats, from batting averages to consecutive games played total number of home runs hit. When the stats were in their favor, the newspaper industry use to have a similar…
-
Aggressive marketing by the newspaper industry in the era of fake news
Read more: Aggressive marketing by the newspaper industry in the era of fake newsTonight’s Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers. One of the companies buying airtime during the Oscar broadcast might surprise you. It’s the New York Times.
