Category: Media
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Every marketing department should try to think and act like a minor league baseball team’s marketing
Read more: Every marketing department should try to think and act like a minor league baseball team’s marketingThe Super Bowl is just hours away, and already a winner is emerging in Super Bowl related marketing contest. It is not Budweiser, Pepsi or any of the advertisers that reportedly paid $4 million per spot. My winner is the independent minor league baseball team the Bridgeport Bluefish.
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Infected online advertising a growing threat to online publishers
Read more: Infected online advertising a growing threat to online publishersOnline security is a big concern, and a growing business around the world. While hard for me to understand, there are people out there in the world who get a kick out of screwing up my computer; and yours too. Some will place a virus on your computer with hopes of gaining secure information for…
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How big data can steal information from your smartphone to provides marketing and advertising insights
Read more: How big data can steal information from your smartphone to provides marketing and advertising insightsPerhaps I should be afraid of big data for the intrusions that it brings into my life. For all of my concerns, I’m still overwhelmed with curiosity with all the positives that can come from big data used for good. For me, I think the difference is that I’ve made the decision to offer up…
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Are Super Bowl TV commercials worth the money advertisers are paying for them?
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Read more: Are Super Bowl TV commercials worth the money advertisers are paying for them?The NFL is down to its final four, and the teams for Super Bowl 48 will be set within the week. For marketing, the showcase of creativity will be here before you know and the broadcast is again sold out with record setting rates.
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71% of adults are on Facebook, with 60% visiting at least once per day according to latest survey
Read more: 71% of adults are on Facebook, with 60% visiting at least once per day according to latest surveyThere have been some mentions about the slowly (very slowly) eroding audience for Facebook. I’ve mentioned it before as well, as more of the younger audience leaves Facebook for other social media options.
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How TV manufacturers and cable operators can harvest data to provide better content and advertising
Read more: How TV manufacturers and cable operators can harvest data to provide better content and advertisingIt was announced a few weeks back that LG Smart TVs were caught sending data on viewer habits of those using LG sets. There was a mini outrage, including a segment on Fox Business discussing how this was a violation of personal information.
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The most memorable advertising of 2013
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Read more: The most memorable advertising of 2013Christmas is over, and now it is time to start looking back on the year 2013. The good, the bad, the accomplishments and the things still left undone. I hope for you it has been a good, productive year with even better things on the horizon for 2014.
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Mark Cuban uses newspaper industry as an example on how business must adapt to survive in the future
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Read more: Mark Cuban uses newspaper industry as an example on how business must adapt to survive in the futureFriday night has become a ‘must see TV night’ for me, and I think it would help sales reps around the world if they would do the same. “Shark Tank” on ABC is a great illustration of sales. Assuming you have a good product, you must the details of that product, features, benefits and financials…
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Craigslist starts charge auto dealers for advertising
Read more: Craigslist starts charge auto dealers for advertisingBeleaguered publishers have struggled to find good news when it comes to classified advertising. The change of habits has created new products to sell your house, your dog, your garage sale and your car. Up until recently, that alternative was often free which made it difficult for newspapers to compete.
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Pruning away the fake Twitter followers on accounts should be a priority for marketers
Read more: Pruning away the fake Twitter followers on accounts should be a priority for marketersRecently, it was announced that Twitter was infested with fake accounts, bots that were bloating followers across the platform. That wasn’t really surprising, was it? But for Twitter, trying to go public and prove that they are a player in the advertising and marketing business, this was big news.