Category: Media
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Consistent marketing and advertising messages is the key to long term success for businesses
Read more: Consistent marketing and advertising messages is the key to long term success for businessesBack in the 1980’s, Ronald Reagan said that if your neighbor was laid off, it was a recession and if you were laid off it was a depression. Technically, we are currently in neither but it is very safe to say that the economics remain very difficult, and down right depressing in some markets.
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Creative marketing message from Nike well done in preparation for tonight’s baseball all-star game
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Read more: Creative marketing message from Nike well done in preparation for tonight’s baseball all-star gameCreating a powerful marketing message that is produced in such a way that evokes emotion is as difficult as talking a round bat and hitting a round baseball coming at you at 100 mph. There are many more marketing fails that successes, especially that score on such a high level.
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Upcoming vote by the FCC regarding online video might cost marketers money
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Read more: Upcoming vote by the FCC regarding online video might cost marketers moneyAn upcoming vote by the FCC is one that many marketing people will want to pay close attention to, as it might put a wrinkle in online video production and costs. This Friday, the Federal Communications Commission is voting whether to require online video to include closed captioning.
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Legacy media’s attempts to create and maintain their audience’s attention
Read more: Legacy media’s attempts to create and maintain their audience’s attentionA local radio station made a format change this past weekend, making the switch from classic rock to new country. That is not ground breaking by any stretch, but their approach to launch the station has the attention of some radio listeners I’m sure, but also has me scratching my head a little too.
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Tablet audiences soar during TV prime time hours, providing local publishers opportunity
Read more: Tablet audiences soar during TV prime time hours, providing local publishers opportunitySteven Jobs offered the world “one more thing” just barely four years ago, when the very first iPad was launched. Since then, the product has spawned four versions of the Apple product and hundreds of other competitors trying to get market share and audience attention.
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Future of media and marketing is unified view of audience and channels
Read more: Future of media and marketing is unified view of audience and channelsI was fortunate enough to get to visit the future of media and marketing this past week. The vision was very clear, powerful and strong; and I felt very ill-equipped to tackle all the opportunities and challenges ahead. Juli Metzger and John Strauss were kind enough to open up the hallways inside the David Letterman…
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The Tiger Woods effect on TV ratings and the popularity of golf
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Read more: The Tiger Woods effect on TV ratings and the popularity of golfTiger Woods is killing professional golf! No, this is not a Tiger Woods bashing column. I have written more than my share of sports columns over the years, but this remains a sales and marketing blog. But there is, or at least should be some concern as it relates to the future of professional golf…
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Local radio stations struggle to maintain audience against a wave of digital disruptions
Read more: Local radio stations struggle to maintain audience against a wave of digital disruptionsLocal radio is dead…..or at least critically ill. While I have sold against radio for nearly 25 years, in many respects I’m still an old radio guy at heart. I went to school for radio and television, had some amazing times working in the business and made some great friends along the way. A few…
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Become a business partner with your account by helping them create a marketing and advertising budget
Read more: Become a business partner with your account by helping them create a marketing and advertising budgetMy first sales job at a daily newspaper, I had a total of three products to sell. We had the daily newspaper, a weekly TMC and a monthly homes magazine, and that was more than many publishers at the time. Today, the load of products we offer can be overwhelming and it creates a crunch…
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Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouse
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Read more: Comcast purchase of Time Warner puts the cable operator in position to be a marketing powerhouseNot so quietly, Comcast is building a stronger and stronger marketing channel. The announcement this week of the acquisition of Time Warner Cable increases the leverage for Comcast.
