Category: Media
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Does Jared still have marketing power for the Subway brand after recent allegations?
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Read more: Does Jared still have marketing power for the Subway brand after recent allegations?Having a celebrity endorser has a lot of upside potential. Look no further than NIKE and their relationship with Michael Jordan. The Air Jordan shoe model was a good shoe, but made great through its association with # 23. But even Jordan has some rough waters, when he had some accusations for gambling issues. Jordan…
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Gannett’s stand alone newspaper company launches June 29
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Read more: Gannett’s stand alone newspaper company launches June 29Did you notice anything different yesterday in the media world? Probably not, but it was a new day at least for Gannett. The long awaited split between broadcast and print occurred yesterday, June 29. Despite clearly defined plans for digital transformation, how this impacts the two companies long term remains very much in question.
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Future of USA Today could be linked to future of entire newspaper industry
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Read more: Future of USA Today could be linked to future of entire newspaper industryI don’t think it is breaking news to anyone to say that newspapers have been struggling. Shocker, right? Clearly that isn’t a surprise, but I have to say I was a little surprised to hear the comment this week by USA editor in chief David Callaway.
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The history of native advertising as told by HBO’s “Last Week Tonight”
Read more: The history of native advertising as told by HBO’s “Last Week Tonight”As I head to the Mega-Conference in Atlanta this week (big conference for newspaper and online publishers), my goal is to learn more and understand what I already think I know a little better. That might be tougher than it sounds, given the ever changing landscape for publishing and marketing these days.
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Speeding up TV programming to delivery the necessary impressions for advertisers
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Read more: Speeding up TV programming to delivery the necessary impressions for advertisersMany years ago during my radio days, I would substitute host for a popular oldies show “Sunday Night At The Oldies.” This was late 1980’s and we were still spinning actual records for our music, as compared with digital music libraries that stations have in place today.
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Can American consumers not handle an emotional advertising message?
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Read more: Can American consumers not handle an emotional advertising message?If you go looking for trouble, eventually you are going to find it. This week, people on that quest has focused on McDonald’s and a TV ad that they ran last weekend during the NFL games and on the Golden Globes. I was watching the football games last week and saw the ad as it…
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Newspaper protects the First Amendment and scores a marketing win at the same time
Read more: Newspaper protects the First Amendment and scores a marketing win at the same timeTo say that it is tough to publish a newspapers these days is a big understatement. The pressure comes from many different angles: owners/stockholders who want to make more money, digital competitors trying to take audience and diminished use of traditional print by consumers just to name a few.
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Comparing newspaper ad spend vs. time spent with media per day
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Read more: Comparing newspaper ad spend vs. time spent with media per dayThere are a bunch of charts out there that are designed to scare anyone associated with the newspaper business. OK, they are designed to give you a quick snapshot of the industry, which might be scary to some in the industry.
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Discussing the merits and opportunities available through the Small Business Saturday event November
Read more: Discussing the merits and opportunities available through the Small Business Saturday event NovemberI’ve spent part of my morning finalizing my plans to help promote Small Business Saturday. The annual program started by American Express to place focus on small mom and pop businesses the weekend of Thanksgiving is a great movement that more need to promote.
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31 billion digital coupons to be redeemed annually within three years
Read more: 31 billion digital coupons to be redeemed annually within three yearsMobile coupons continue to grow, which is not exactly breaking news I realize. According to Juniper, there will be more than 31 billion digital coupons redeemed annually within the next three years. And while any success coupon program should include a digital component, traditional print coupons still play a vital role.