Category: Media
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Confidence in newspapers continues to sink, but opportunities are still plentiful
Read more: Confidence in newspapers continues to sink, but opportunities are still plentifulIn the post-Watergate era of the mid 1970’s, a Gallup poll of Americans stated that 51% of those surveyed had a lot or a great deal of confidence in newspapers. That survey would have been right around the time the movie “All The President’s Men” with Dustin Hoffman and Robert Redford was entertaining us in…
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Telling the audience story correctly for newspapers is critical to future success
Read more: Telling the audience story correctly for newspapers is critical to future successIt started with a post on Facebook from the parody newspaper The Onion. The humor was evident in the headline, which read: Report: Majority of Newspapers Now Purchased by Kidnappers to Prove Date.
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The need for a free and independent news source is greater than ever
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Read more: The need for a free and independent news source is greater than everTwo days ago marked Friday the 13th. This is a fact that I didn’t need to have checked. My wife, quoting a Facebook post a few days before Friday informed me it was Friday the 13th and a full moon. And I believed her! I should have checked the facts. In fact, the next full…
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Using comedy to create great advertising messages
Read more: Using comedy to create great advertising messagesFor whatever reason, I never watched a Seinfeld episode while the classic NBC comedy was new. I’m sure I’ve seen every episode now, thanks to syndication and specifically cable network TBS. Comedy in advertising is always risky, especially on a local level. National commercials have as big a production as a network sitcom, including comedy…
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ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problem
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Read more: ESPN’s Dan Le Batard places spotlight on the newspaper industry’s problemNewspapers continue to have an image problem. Many of the bad rumors being spread around are false, or as the old saying goes “The rumors of my death are greatly over exaggerated.” But as another old saying goes “Where there’s smoke, there’s fire.” I think the radio in my car was fully engulfed in flames…
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Media companies next move might be as a service provider / consultant
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Read more: Media companies next move might be as a service provider / consultantI must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
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The tale of the quickly vanishing family owned media company
Read more: The tale of the quickly vanishing family owned media companyIt was a bit of a nostalgic week for me on a couple fronts. First off on Tuesday, I celebrated my one year anniversary in my current role with my current organization. Then on Wednesday, it was announced that the first newspaper I worked for full time was sold. Both events caused me to reflect.
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New York Times has more subscribers than ever and how that can translate to other publishers
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Read more: New York Times has more subscribers than ever and how that can translate to other publishersTis the season for statement of ownership ads running in newspapers and magazines across the country. It is the chance to see the numbers behind the numbers when it comes to circulation numbers.
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How legacy media can position itself to compliment SEO campaigns
Read more: How legacy media can position itself to compliment SEO campaignsIn my early days of advertising sales for a newspaper, one of our biggest competitors was yellow pages. There were multiple books competing in a relatively small market. In fact, I worked at a newspaper that even started its own yellow pages product.
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Marketing win for Arby’s for their handling of The Daily Show with finale TV spot
Read more: Marketing win for Arby’s for their handling of The Daily Show with finale TV spotKudos to Arby’s for making the best of a bad situation and turning it around into a win for their marketing team and their brand. Arby’s Restaurants have been the butt of numerous jokes and jabs at the hands of The Daily Show’s Jon Stewart.
