Category: Media
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Good news for newspapers regarding media’s digital migration
Read more: Good news for newspapers regarding media’s digital migrationWe are a storytelling society. Think about someone you know, or perhaps someone famous and think about what attracted you to them. Chances are it could be the way they communicate and their ability to tell a good story.
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Most Americans are paying for their news, which translates to good news for publishers
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Read more: Most Americans are paying for their news, which translates to good news for publishersI’ve always found statistics to be fascinating, which is probably an outgrowth of my love of baseball. Baseball is a sport that is nearly obsessed with stats, from batting averages to consecutive games played total number of home runs hit. When the stats were in their favor, the newspaper industry use to have a similar…
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What media companies can learn from the marketing approach of Vera Bradley
Read more: What media companies can learn from the marketing approach of Vera BradleyIt isn’t everyday that you get to spend the day at a Hoosier icon’s house. And while officially it wasn’t the actual house of Barbara Bradley Baekgaard or Patricia Miller, I did get to spend the day at the corporate headquarters of Vera Bradley near Fort Wayne and learn about their legendary business.
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Improve your magazine from lessons learned from Southwest: The Magazine
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Read more: Improve your magazine from lessons learned from Southwest: The MagazineMy iPad is fully charged, my favorite tunes on my headphones and headed back home from a great weekend on the west coast, courtesy of Southwest Airlines. I have plenty of things to keep my attention for the next several hours, including their in-flight magazine Southwest: The Magazine. Normally, the magazine doesn’t get my attention…
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Political advertising still packs a punch and makes a difference
Read more: Political advertising still packs a punch and makes a differenceThe impact advertising has on consumer behavior, even in this age of track-ability, is still difficult to define. The old saying, “Half of my advertising doesn’t work. I just don’t which half,” remains in play for anyone with an advertising budget. But we can all agree that not advertising is not the answer.
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Aggressive marketing by the newspaper industry in the era of fake news
Read more: Aggressive marketing by the newspaper industry in the era of fake newsTonight’s Oscar broadcast is an opportunity for the movie industry to show off. It is also a prime time event that brings a premium for ABC and their advertisers. One of the companies buying airtime during the Oscar broadcast might surprise you. It’s the New York Times.
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Facebook is trying to be newspaper’s friend while going after recruitment advertising revenue
Read more: Facebook is trying to be newspaper’s friend while going after recruitment advertising revenueFacebook has made some news this week. On February 16, founder Mark Zuckerberg posted a 5,000 word essay on a wide variety of topics. As Facebook tries to tackle fake news, their leader talks about the importance of the local news industry. Yet that same week, Facebook announced that they were beginning to focus on…
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New Nielsen study shows once again that print is not dead; evolving
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Read more: New Nielsen study shows once again that print is not dead; evolvingA lot to digest here but well worth the time, I believe. And something that people associated with the newspaper business, or media buyers who have forgotten newspapers, should pay attention to!
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Tis the season for targeted marketing messages using your digital footprint
Read more: Tis the season for targeted marketing messages using your digital footprintIf you share a computer with someone you’re trying to buy a surprise gift for this holiday season, you might want to clear out your browser activity. The future of advertising is about strategic use of data, and that was on display this morning for me. As I checked up on Facebook, my wife’s Christmas…
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Selling a bigger and better audience still differentiates newspaper versus radio, TV and cable
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Read more: Selling a bigger and better audience still differentiates newspaper versus radio, TV and cableI’ve had a subscription to Netflix for a couple years now. This monthly service has been used primarily by my wife and son, but even I’ve become a binge watcher this summer. The TV show Lost has been off the air since 2010, but it has been must see TV in my home this summer.
