Category: Media
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My decision to leave the newspaper industry but not turn my back on the local newspaper
Read more: My decision to leave the newspaper industry but not turn my back on the local newspaperThe first newspaper story I ever had published appeared in the middle school paper in the fall of 1979. Within three years, I received my first check for writing and working at a newspaper and that has continued up until now. Over the years I’ve worked at media outlets, radio stations and newspapers virtually my…
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Shifting demographics still bring optimism to traditional media
Read more: Shifting demographics still bring optimism to traditional mediaA co-worker of mine asked me the other day if I’d heard about the tsunami that was about to hit. Normally our conversation is about popular music or sports, so his weather statement caught me a bit off guard. Then he forwarded me a recent post from InsiderRadio.com that brought things into perspective. His reference…
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Can traditional media survive without social media?
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Read more: Can traditional media survive without social media?The headline, like it was designed to do, caught my attention. “Can your publication survive without Facebook?” So this is what we’ve come down to, can a local newspaper, radio or TV station even survive without the audience generated by the social media giant? Maybe I’m in a fantasy world, but to me there is…
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Newspaper advertising remains relevant but must adapt for advertiser’s needs
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Read more: Newspaper advertising remains relevant but must adapt for advertiser’s needsGoing to a really good conference for me is like getting an infusion of energy. Whenever I get a chance to attend a industry conference, my goal is to walk away from the meeting with at least one idea or kernel of knowledge that will pay for the time away from the office. The annual…
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A quick note of thanks to all my friends in media
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Read more: A quick note of thanks to all my friends in mediaI have been truly blessed. Luckily, I am smart enough to realize that, and that has been very evident to me in recent weeks. The older I get, the more I appreciate family. Having lost both my parents and my oldest brother, the family that remains remain very dear to me. Never would I have…
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Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptors
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Read more: Time for newspapers to start thinking like Veeck, as in Bill Veeck and become marketing disruptorsBill Veeck was a market disruptor. They didn’t actually call him that at the time. They called him crazy. Looking back now some 32 years after his death, you might hear him referred to as a genius. Veeck as in wreck is how people described him, and it also happens to be the title for…
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Hitting the target with targeted advertising
Read more: Hitting the target with targeted advertisingI had never heard of Peppa Pig when I received the announcement in my inbox that Peppa was coming to town. Lucky me, I had just scored the opportunity to get pre-sale tickets to the big upcoming performance in early December. The problem was I had no clue who or what Peppa was. The normally…
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Screen health concerns could help traditional media, especially newspapers
Read more: Screen health concerns could help traditional media, especially newspapers“I’m a digital explorer in analog roam, and everybody’s on the phone.” — Jimmy Buffett from his 2006 song “Everybody’s On The Phone” On more than one occasion, I’ve been accused of spending too much time staring at my phone screen. Guilty as charged. While I’m not ready to call it an addiction, the phone…
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Traditional media’s fight with Facebook for ad dollars
Read more: Traditional media’s fight with Facebook for ad dollarsIt was a startling headline: Facebook has lost $70 billion in 10 days – and now advertisers are pulling out. That was the knee-jerk reaction to the news in late March that user data from Facebook had been sold to Cambridge Analytica. In the time since, Facebook’s stock price has rebounded, and the outrage by…
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First impressions are critical in new business development for media companies
Read more: First impressions are critical in new business development for media companiesI’ve recently spent some time on vacation, getting away from the normal routine and enjoying some warmth and sunshine in Florida. I’m like everyone else in that vacation time is precious and I want to make the most of it. Deciding where to eat on vacation is a big decision. Once the destination has been…
