I grew up more of a Burger King fan as a kid, in part because my oldest brother used to be a manager at one and would con me into mowing their lot in exchange for a Whopper, fries and a Coke. As I’ve gotten older and with a child of my own, McDonald’s has…
Everything you read about Jeff Bezos leads you to believe he is a business mad-man. Cutting edge technology and business thinking that he has been the driving force for has created Amazon, which is disrupting the entire retail business eco-system. And it all originating from the Bezos way of thinking. But is his approach all…
•
I found myself with a longer than expected commute today, and got to spend some time with ESPN’s Mike & Mike program. Being from Indiana, basketball is a big part of the fabric of growing up. So when the guests announced were former Butler University coach Brad Stevens and basketball legend Oscar Robinson, I was…
•
Every marketing and advertising person has faced the question from an account. “How do I reach the next generation of my customers?” It is an ever moving target. Finding that next wave of customers is often elusive, no matter how much money you throw at it for marketing and advertising. And with the latest release…
•
I was sitting in a restaurant, getting caught up on email and social media waiting for a former colleague to join me for dinner. As I did my thing, I couldn’t help but overhear a conversation from the table next to me. It was an older gentleman in a conversation with a teenage boy. I…
•
“He’s allergic to mediocrity.” When asked by an ESPN host why Nick Saban is so good at his job as the University of Alabama’s football coach, that is what Ryan Clark said.
•
Most advertising directors will tell you that their primary job focus is hitting revenue targets. It’s hard to deny that is a very important element, but I might make a case that it is not the top priority. Certainly, I’m not diminishing the importance of exceeding goals. The stress I have in my work life…
•
As hard as I try, I just can’t avoid sports analogies when I talk about business. Since I’m such a big baseball fan, those metaphors tend to be based upon actions on the diamond. Every spring I head to Florida to catch some sun, a few beers and as many spring training baseball games I…
•
I must confess, the headline grabbed my attention. “We’re all in the advertising now” sort of speaks to me since I, well….I’m in the advertising business! The article went into detail on how many consulting companies are adding marketing and advertising to their portfolio. It is the classic product extension move by companies such as…
Just before Christmas, I wrote about how I don’t offer up the traditional memo any longer. I have great respect for the memo that Warren Buffett offered up to managers within Berkshire Hathaway, which proved that there is still a place in business for a well written memo from the top.