Category: Digital Marketing
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Craigslist starts charge auto dealers for advertising
Read more: Craigslist starts charge auto dealers for advertisingBeleaguered publishers have struggled to find good news when it comes to classified advertising. The change of habits has created new products to sell your house, your dog, your garage sale and your car. Up until recently, that alternative was often free which made it difficult for newspapers to compete.
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Pruning away the fake Twitter followers on accounts should be a priority for marketers
Read more: Pruning away the fake Twitter followers on accounts should be a priority for marketersRecently, it was announced that Twitter was infested with fake accounts, bots that were bloating followers across the platform. That wasn’t really surprising, was it? But for Twitter, trying to go public and prove that they are a player in the advertising and marketing business, this was big news.
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Cyber-Monday was a very mobile shopping day for retailers
Read more: Cyber-Monday was a very mobile shopping day for retailersIn case you weren’t convinced of the seismic shift to mobile, then perhaps the latest stats from Cyber-Monday can convince you. Cyber-Monday sales were up year over year 18%, which is a great number for retailers. That is especially good given some of the so-so results reported from Black Friday and the weekend sales.
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Traditional publishers must talk with their audience through social media and not to their audience
Read more: Traditional publishers must talk with their audience through social media and not to their audienceBusiness guru Tom Peters has been someone I’ve looked to for inspiration for a number of years. He wrote that if you want to achieve excellence in your organization, you simply start being excellent. To steal a phrase from Nike, “Just do it!”
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Google’s gmail proves to be very difficult for email marketing companies
Read more: Google’s gmail proves to be very difficult for email marketing companiesBlack Friday is just over a week away, but you might never know it. Amazing how the digital age is changing shopping patterns, with more and more people going online now and making those after holiday buys now. Digital shopping continues to make changes throughout the business world.
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Googles new email platform takes a bite out of daily deals company Groupon
Read more: Googles new email platform takes a bite out of daily deals company GrouponI started my Google mail account several years ago out of necessity, having purchased a Droid phone. Fast forward to today, and I use that account daily for a variety of reasons online including this blog. While I’m generally not afraid of change in my life, the changes Google made a few months ago to…
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Do you know a not-for-profit organization needing marketing help? Google is offering $10K per month
Read more: Do you know a not-for-profit organization needing marketing help? Google is offering $10K per monthIt is funny how life points you in directions you never expected. In my younger days, I would have never guessed I’d be a champion for adoption of minority children with special needs. Having adopted a minority child who turned out to have special needs, I’m now an advocate.